Research, writing & roll-out of the world’s largest / most comprehensive annual energy industry workforce trends report.

The brief

Airswift and Energy Jobline challenged us to create the world’s biggest and best annual energy workforce survey – the Global Energy Talent Index (GETI). So that’s exactly what we do, year after year.

3.2k
report downloads
>50
coverage hits in global media in the first half of 2020
3
consecutive years of coverage and download growth

The approach

We deliver a comprehensive, 65-question survey, with 21,000 responses from the oil and gas, renewables, power, nuclear and petrochemicals sectors in more than 150 countries. The visual report comes packed with commentary to inform decision-making and provides the basis for a year’s thought leadership content, roundtables and social media posts.

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The result

GETI has grown into an annual industry event, eagerly anticipated by journalists and hiring managers alike. Head and shoulders above competing salary surveys, the insights we uncover inform decision-making at the highest level – with the CEO of Saudi Aramco even referencing it in a conference speech on talent policy.

We asked for something special and that’s exactly what Aspectus has delivered with GETI. So much more than a salary guide or thought leadership report, GETI gives the industry a voice. It answers our clients’ most urgent questions and makes navigating an uncertain environment that little bit easier. And what’s really exciting is that the impact it makes gets bigger every year.

Janette Marx, CEO
Airswift

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