VoxSmart wanted to raise the individual profile of its CEO in the business media.
Communications surveillance firm VoxSmart asked Aspectus to help to ensure that its CEO, Oliver Blower, had a strong presence in the business press by commenting regularly on breaking regulatory events.
Client
Service(s)
Sector(s)
Our Approach
VoxSmart wanted to utilize their key spokesperson, Oliver Blower, as a sounding piece in the business press to put VoxSmart front and centre of any regulatory developments pertaining to the communications of financial institutions. The key challenge here is that it is a competitive space, and reliant on interesting viewpoints provided rapidly to key journalists who cover these very specific stories. The team kept on top of all regulatory developments pertaining to financial institutions’ communications requirements, jumping on news such as investigations and regulatory changes as a chance to promote Oliver and his views on how technology is required by these firms to deal with a modern, new way of working.
Results we’re proud of
Reuters
In response to a worldwide WhatsApp outage wreaking havoc on trading in financial markets, we developed and pitched commentary from Oliver which made it into the final piece
Financial News
Following the collapse of family office Archegos, we developed and placed an opinion piece in Financial News, linking the story into a very specific area that VoxSmart addresses with its Trade Reconstruction solution
Les Echos
With news breaking that 11 Wall Street behemoths were putting aside $200 million to deal with fines from the SEC related to monitoring of staff usage of WhatsApp, we set up an interview between Oliver an the journalist, with comments included in the final piece
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