OSTTRA post-trade business press drive.
Aspectus was tasked to increase awareness of the OSTTRA brand in the business media.
As a newly launched brand in a crowded post-trade vendor market, OSTTRA wanted to stand out from the crowd by getting commentary included in the likes of the Financial Times and Bloomberg. Our Capital Markets team identified a series of key market infrastructure trends and issues that would pique the interest of the business press. Then, based on the news agenda, the team proactively pitched OSTTRA data and commentary to the business media.
Results we’re proud of
The EU’s decision to give the UK a three-year clearing system access extension provided the platform to pitch data about how London still handles 90% of all euro derivatives clearing our of LCH
The go live of the Uncleared Margin Rules (UMR) phase 6 provided a topical excuse to pitch and secure commentary for OSTTRA in Bloomberg
Following the news that UK trading platforms regained their position as the largest location for on-venue execution of sterling interest rate swaps, the team pitched and secured OSTTRA data in a Reuters feature
Devising and delivering the launch of major new retail investment challenger brand
Introducing the company to the UK media and developing a compelling brand narrative to raise its profile
Building new links with key identified target media and diversify into wider vertical press
Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy
Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
Raising the profile of their CEO, Oliver Blower, in the business press