In a fast-changing market, banking businesses need a clear identity and astute positioning to attract customers, grow market share and appeal to investors.

Our banking experts understand the changing banking sector, the new demands of customers, the impact of technology and the effect of regulation on your business. We help incumbents, challengers and BaaS providers develop marketing and communications strategies that create clear competitive positions – the vital foundations for growth.

Underpinned by evidence

Raising brand awareness of a pan-African bank within China through quality media coverage.

High-level impact

Top tier media campaign to secure millions of views.

Strong coverage

Brand positioning reboot to attract top-tier media with a goal to be acquired.

Our global team of specialists has helped banking businesses around the world launch new products, enter new markets, create growth opportunities, carve out competitive positions and increase their sales. And they can do the same for you.


Find out how we help achieve your business goals. Talk to one of our banking experts today.