Media campaign to position Backbase as a thought leader on the impact of the global pandemic. 

We developed a media campaign to establish Backbase at the centre of the conversation concerning trends, challenges, and opportunities banks are facing as a result of Covid-19.  

Client

Service(s)

Campaigns & ContentPR & Comms

Sector(s)

Financial Services

Our Approach

To cut through the noise of commentary surrounding the pandemic, we had to produce a unique angle to gain the media’s attention. Ensuring Backbase stood out we needed to utilize our strong media relations to offer a fresh perspective and full access to the clients CEO.  We developed a top tier media campaign built around the link between increasing pandemic restrictions and rising demand for digital banking services. We leveraged our long-standing media relationships among the banking press to secure interviews for Backbase’s CEO. 

Results we’re proud of

1


Video interview secured with the Banker

1.2m


Views of the interview on YouTube

4.35m


Combined impressions from paid activity and organic social


All in the details

Top-Tier Media  

Video interview published as a Tech Talk episode by The Banker, which was a Financial Times publication exclusively focused on the global banking industry.  

High-Level Impact  

Interview also published on The Banker’s YouTube channel to over 13,000 subscribers, generating 1,200 views. 

Un-Matched Visibility  

Interview and resulting article secured in The Economist, gaining visibility among a potential reach of 45 million monthly readers​. 

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