Media campaign to position Backbase as a thought leader on the impact of the global pandemic.
We developed a media campaign to establish Backbase at the centre of the conversation concerning trends, challenges, and opportunities banks are facing as a result of Covid-19.
To cut through the noise of commentary surrounding the pandemic, we had to produce a unique angle to gain the media’s attention. Ensuring Backbase stood out we needed to utilize our strong media relations to offer a fresh perspective and full access to the clients CEO. We developed a top tier media campaign built around the link between increasing pandemic restrictions and rising demand for digital banking services. We leveraged our long-standing media relationships among the banking press to secure interviews for Backbase’s CEO.
Results we’re proud of
Video interview secured with the Banker
Views of the interview on YouTube
Combined impressions from paid activity and organic social
All in the details
Video interview published as a Tech Talk episode by The Banker, which was a Financial Times publication exclusively focused on the global banking industry.
Interview also published on The Banker’s YouTube channel to over 13,000 subscribers, generating 1,200 views.
Interview and resulting article secured in The Economist, gaining visibility among a potential reach of 45 million monthly readers.
Devising and delivering the launch of major new retail investment challenger brand
Introducing the company to the UK media and developing a compelling brand narrative to raise its profile
Building new links with key identified target media and diversify into wider vertical press
Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy
Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
Raising the profile of their CEO, Oliver Blower, in the business press