Media campaign to position Backbase as a thought leader on the impact of the global pandemic. 

We developed a media campaign to establish Backbase at the centre of the conversation concerning trends, challenges, and opportunities banks are facing as a result of Covid-19.  



Campaigns & ContentPR & Comms


Financial Services

Our Approach

To cut through the noise of commentary surrounding the pandemic, we had to produce a unique angle to gain the media’s attention. Ensuring Backbase stood out we needed to utilize our strong media relations to offer a fresh perspective and full access to the clients CEO.  We developed a top tier media campaign built around the link between increasing pandemic restrictions and rising demand for digital banking services. We leveraged our long-standing media relationships among the banking press to secure interviews for Backbase’s CEO. 

Results we’re proud of


Video interview secured with the Banker


Views of the interview on YouTube


Combined impressions from paid activity and organic social

All in the details

Top-Tier Media  

Video interview published as a Tech Talk episode by The Banker, which was a Financial Times publication exclusively focused on the global banking industry.  

High-Level Impact  

Interview also published on The Banker’s YouTube channel to over 13,000 subscribers, generating 1,200 views. 

Un-Matched Visibility  

Interview and resulting article secured in The Economist, gaining visibility among a potential reach of 45 million monthly readers​. 

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