Media campaign to position Backbase as a thought leader on the impact of the global pandemic.

We developed a media campaign to establish Backbase at the centre of the conversation concerning trends, challenges, and opportunities banks are facing as a result of Covid-19.

Client

Service(s)

Campaigns & ContentPR & Comms

Sector(s)

Financial Services

Our Approach

To cut through the noise of commentary surrounding the pandemic, we had to produce a unique angle to gain the media’s attention. Ensuring Backbase stood out we needed to utilize our strong media relations to offer a fresh perspective and full access to the clients CEO. We developed a top tier media campaign built around the link between increasing pandemic restrictions and rising demand for digital banking services. We leveraged our long-standing media relationships among the banking press to secure interviews for Backbase’s CEO.

Results we’re proud of

1

Video interview secured with the Banker

1.2m

Views of the interview on YouTube

4.35m

Combined impressions from paid activity and organic social

All in the details

Top-Tier Media

Video interview published as a Tech Talk episode by The Banker, which was a Financial Times publication exclusively focused on the global banking industry.

High-Level Impact

Interview also published on The Banker’s YouTube channel to over 13,000 subscribers, generating 1,200 views.

Un-Matched Visibility

Interview and resulting article secured in The Economist, gaining visibility among a potential reach of 45 million monthly readers.

All work

ACA Group

Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.
Marks & Clerk

Newsjacking to showcase IP expertise to new audiences in key growth sectors.
Baringa

Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.
Ayming Group

Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.
UHY

Building an effective presence in target media to enhance the company’s profile and its reputation
Gulf Bridge International (GBI)

Devising and delivering the launch of major new retail investment challenger brand