Media campaign to position Backbase as a thought leader on the impact of the global pandemic. 

We developed a media campaign to establish Backbase at the centre of the conversation concerning trends, challenges, and opportunities banks are facing as a result of Covid-19.  



Campaigns & ContentPR & Comms


Financial Services

Our Approach

To cut through the noise of commentary surrounding the pandemic, we had to produce a unique angle to gain the media’s attention. Ensuring Backbase stood out we needed to utilize our strong media relations to offer a fresh perspective and full access to the clients CEO.  We developed a top tier media campaign built around the link between increasing pandemic restrictions and rising demand for digital banking services. We leveraged our long-standing media relationships among the banking press to secure interviews for Backbase’s CEO. 

Results we’re proud of


Video interview secured with the Banker


Views of the interview on YouTube


Combined impressions from paid activity and organic social

All in the details

Top-Tier Media  

Video interview published as a Tech Talk episode by The Banker, which was a Financial Times publication exclusively focused on the global banking industry.  

High-Level Impact  

Interview also published on The Banker’s YouTube channel to over 13,000 subscribers, generating 1,200 views. 

Un-Matched Visibility  

Interview and resulting article secured in The Economist, gaining visibility among a potential reach of 45 million monthly readers​. 

Related work

  • Wealthify

    Devising and delivering the launch of major new retail investment challenger brand

  • COWI

    Introducing the company to the UK media and developing a compelling brand narrative to raise its profile

  • InEight

    Building new links with key identified target media and diversify into wider vertical press

  • Enteq

    Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy 

  • Clearwater Analytics

    Raising the European profile of Clearwater Analytics, using survey research results of institutional investors

  • VoxSmart

    Raising the profile of their CEO, Oliver Blower, in the business press

Find out how we can help you achieve your business goals. 

Related News