Media relations campaign across the UK and US to promote Avoka’s digital onboarding technology to top global banks.

The brief

Avoka has a truly innovative offering for banks and other financial institutions going through digital transformation. However, the story of the digital transformation was no longer novel. Avoka needed a new lease of life to ensure top quality coverage and business results.

20+
pieces of coverage for Avoka’s State of Digital Sales in Banking Report
400+
downloads of the report in 2018
8
placements of Avoka’s ‘Real-Time Insights’ thought leadership article in banking and tech outlets

The result

Since launching our campaign to make Avoka famous for effective digital transformation in banking, the company has seen a second year of record growth. It has increased its headcount by 50%, expanded into Western Europe, raised another round of capital, and earned top industry awards from Deloitte, KPMG, Banking Technology and more.

In the past 18 months, we’ve been impressed with the level of smart thinking and creativity that Aspectus has brought to the table. Rather than simply push out our announcements, they consistently brainstorm and execute compelling ways to tell our story.

Don Bergal, CMO
Avoka

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