Media relations campaign across the UK and US to promote Avoka’s digital onboarding technology in preparation for acquisition.
We needed to make Avoka famous for effective digital transformation in banking. Queue the “State of Digital Sales in Banking” report, our flagship piece of content which secured stacks of media coverage and generated multiple sales leads.
Our Approach
Avoka had a truly innovative offering for banks and other financial institutions going through digital transformation. However, this topic was no longer novel. Avoka needed a new lease of life to ensure top quality coverage and business results which put them front and centre with potential buyers. To give Avoka’s media relations the reboot, we began by concentrating on customer abandonment – which can really affect a bank’s bottom line. With a series of original content, we brought Avoka to the forefront of how banks can tackle this through frictionless, omnichannel onboarding. It continues to be a theme we promoted in Avoka’s annual “State of Digital Sales in Banking” report.
Results we’re proud of
20+
pieces of coverage for Avoka’s State of Digital Sales in Banking report
400+
downloads of the report in 2018
8
placements of Avoka’s ‘Real-Time Insights’ thought leadership article in banking and tech outlets
“In the past 18 months, we’ve been impressed with the level of smart thinking and creativity that Aspectus has brought to the table. Rather than simply push out our announcements, they consistently brainstorm and execute compelling ways to tell our story.”
Don Bergal
CMO, Avoka
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