Media relations campaign across the UK and US to promote Avoka’s digital onboarding technology in preparation for acquisition.
We needed to make Avoka famous for effective digital transformation in banking. Queue the “State of Digital Sales in Banking” report, our flagship piece of content which secured stacks of media coverage and generated multiple sales leads.
Avoka had a truly innovative offering for banks and other financial institutions going through digital transformation. However, this topic was no longer novel. Avoka needed a new lease of life to ensure top quality coverage and business results which put them front and centre with potential buyers. To give Avoka’s media relations the reboot, we began by concentrating on customer abandonment – which can really affect a bank’s bottom line. With a series of original content, we brought Avoka to the forefront of how banks can tackle this through frictionless, omnichannel onboarding. It continues to be a theme we promoted in Avoka’s annual “State of Digital Sales in Banking” report.
Results we’re proud of
Pieces of coverage for Avoka’s State of Digital Sales in Banking report
Downloads of the report in 2018
Placements of Avoka’s ‘Real-Time Insights’ thought leadership article in banking and tech outlets
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Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.
Newsjacking to showcase IP expertise to new audiences in key growth sectors.
Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.
Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.
Building an effective presence in target media to enhance the company’s profile and its reputation
Devising and delivering the launch of major new retail investment challenger brand