Media relations campaign across the UK and US to promote Avoka’s digital onboarding technology in preparation for acquisition. 

We needed to make Avoka famous for effective digital transformation in banking. Queue the “State of Digital Sales in Banking” report, our flagship piece of content which secured stacks of media coverage and generated multiple sales leads.  



Campaigns & ContentPR & Comms


Financial Services

Our Approach

Avoka had a truly innovative offering for banks and other financial institutions going through digital transformation. However, this topic was no longer novel. Avoka needed a new lease of life to ensure top quality coverage and business results which put them front and centre with potential buyers. ​ To give Avoka’s media relations the reboot, we began by concentrating on customer abandonment – which can really affect a bank’s bottom line. With a series of original content, we brought Avoka to the forefront of how banks can tackle this through frictionless, omnichannel onboarding. It continues to be a theme we promoted in Avoka’s annual “State of Digital Sales in Banking” report. 

Results we’re proud of


Pieces of coverage for Avoka’s State of Digital Sales in Banking report


Downloads of the report in 2018 


Placements of Avoka’s ‘Real-Time Insights’ thought leadership article in banking and tech outlets 

“In the past 18 months, we’ve been impressed with the level of smart thinking and creativity that Aspectus has brought to the table. Rather than simply push out our announcements, they consistently brainstorm and execute compelling ways to tell our story.” 

Don Bergal
CMO, Avoka

Related work

  • ACA Group

    Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.

  • Marks & Clerk

    Newsjacking to showcase IP expertise to new audiences in key growth sectors.

  • Baringa

    Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.

  • Ayming Group

    Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.

  • UHY

    Building an effective presence in target media to enhance the company’s profile and its reputation

  • Gulf Bridge International (GBI)

    Devising and delivering the launch of major new retail investment challenger brand

Find out how we can help you achieve your business goals. 

Related News