Avoka has a truly innovative offering for banks and other financial institutions going through digital transformation. However, the story of the digital transformation was no longer novel. Avoka needed a new lease of life to ensure top quality coverage and business results.
To give Avoka’s media relations the reboot, we began by concentrating on customer abandonment - which can really affect a bank’s bottom line. With a series of original content, we brought Avoka to the forefront of how banks should tackle this by offering frictionless, omnichannel onboarding. It continues to be a theme we promote in Avoka’s annual “State of Digital Sales in Banking” report and ongoing company announcements.
Since launching our campaign to make Avoka famous for effective digital transformation in banking, the company has seen a second year of record growth. It has increased its headcount by 50%, expanded into Western Europe, raised another round of capital, and earned top industry awards from Deloitte, KPMG, Banking Technology and more.
In the past 18 months, we’ve been impressed with the level of smart thinking and creativity that Aspectus has brought to the table. Rather than simply push out our announcements, they consistently brainstorm and execute compelling ways to tell our story.
We’d love to hear about your business challenges and talk about how we can help solve them.
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