Gresham Technologies wanted to raise the individual profile of its CEO in the business media.

Aspectus was tasked by post-trade vendor Gresham Technologies to increase the presence of CEO Ian Manocha by coming up with topical boardroom issues.

Client

Service(s)

Campaigns & Content

Sector(s)

Capital Markets

Our Approach

Gresham Technologies wanted to increase visibility of Ian in the business press. However, the competition for FTSE CEO commentary in the business media is ferociously competitive. Therefore, Gresham needed  creative and compelling angles to cut through a crowded market. Our Capital Markets team identified media attention around making the UK a more attractive destination for tech vendors to list. Gresham’s CEO has strong views around what reforms need to be implemented. Our team devised a 3 to 4 month content and media campaign that aimed to secure business press coverage. To supplement the angle, the team also created an angle around the impact of UK regulatory divergence.

Results we’re proud of

Financial Times


In response to comments from Lazard Asset Management on regulatory divergence post-Brexit, the team drafted a comment letter on why the industry needs to consider the operational impact of divergence beyond front office investment

Financial News


Following chip manufacturer ARM selecting New York over London to list, the team developed and pitched comment to Financial News reinforcing why more measures are needed for tech firms to list in the capital

City A.M.


The team drafted a City A.M. opinion editorial on why the UK needs more than just love from No10 to boost listing attractiveness to the tech world


  • Freepik

    Ongoing PR and content activity targeting a variety of international media.

  • Tomorrow University

    Tomorrow University leverages media to promote its cutting-edge, sustainability-focused programs.

  • Verkor

    A strategic media campaign promoting Verkor’s low-carbon battery cell manufacturing success.

  • SBI Digital Asset Holdings

    Research report analysing institutional adoption of digital assets across Asia

  • Absa Corporate & Investment Bank

    Media campaign across the APAC region ahead of Absa’s Beijing office opening.

  • Vortexa

    A strategic media campaign, increasing awareness around Vortexa’s brand and regional insights in Asia.

Find out how we can help you achieve your business goals. 

Related News