Gresham Technologies wanted to raise the individual profile of its CEO in the business media.
Aspectus was tasked by post-trade vendor Gresham Technologies to increase the presence of CEO Ian Manocha by coming up with topical boardroom issues.
Gresham Technologies wanted to increase visibility of Ian in the business press. However, the competition for FTSE CEO commentary in the business media is ferociously competitive. Therefore, Gresham needed creative and compelling angles to cut through a crowded market. Our Capital Markets team identified media attention around making the UK a more attractive destination for tech vendors to list. Gresham’s CEO has strong views around what reforms need to be implemented. Our team devised a 3 to 4 month content and media campaign that aimed to secure business press coverage. To supplement the angle, the team also created an angle around the impact of UK regulatory divergence.
Results we’re proud of
In response to comments from Lazard Asset Management on regulatory divergence post-Brexit, the team drafted a comment letter on why the industry needs to consider the operational impact of divergence beyond front office investment
Following chip manufacturer ARM selecting New York over London to list, the team developed and pitched comment to Financial News reinforcing why more measures are needed for tech firms to list in the capital
The team drafted a City A.M. opinion editorial on why the UK needs more than just love from No10 to boost listing attractiveness to the tech world
Devising and delivering the launch of major new retail investment challenger brand
Introducing the company to the UK media and developing a compelling brand narrative to raise its profile
Building new links with key identified target media and diversify into wider vertical press
Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy
Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
Raising the profile of their CEO, Oliver Blower, in the business press