Clearwater wanted us to convert datapoints from a survey into a compelling story.
Aspectus was tasked by financial software provider Clearwater Analytics to promote the findings of a survey of institutional investors in the press, weaving a narrative that would support Clearwater’s core product offerings.
Clearwater Analytics wanted to make better use of the datapoints that they are able to gather through regular flashpoll surveys of institutional investors, to raise their brand profile in both the business and relevant trade press. They did not have a big media profile in Europe when compared to the US, being a New York Stock Exchange listed firm, headquartered in Idaho. Aspectus’ Capital Markets team have a deep understanding of the media landscape, particularly what kind of industry insights journalists are interested in. Our team analysed the raw data, before pulling together a media campaign based on the most interesting findings, providing links through to the contemporary news agenda to make it more palatable editorially.
Results we’re proud of
We raised Clearwater’s profile with articles in City AM, Ignites, FT Sustainable Views, Responsible Investor, Funds Europe, The Trade, and more.
30 pieces of coverage
Across 2022, we secured 30 pieces of coverage across the business and trade press, linked directly to the results of its bi-monthly flashpoll surveys.
With the buy-side a key target audience for Clearwater Analytics, 43% of our flashpoll related media coverage was in the institutional asset management press.
Devising and delivering the launch of major new retail investment challenger brand
Introducing the company to the UK media and developing a compelling brand narrative to raise its profile
Building new links with key identified target media and diversify into wider vertical press
Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy
Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
Raising the profile of their CEO, Oliver Blower, in the business press