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Increase brand awareness of SBI DAH ahead of Singapore Fintech Festival.

We initiated a low-cost survey among SBI DAH client base to gauge institutional sentiment on digital asset adoption. Crafting targeted headlines and questions, we identified a clear trend: financial institutions desire to streamline markets by leveraging digital assets. We used these insights in a press release, securing top-tier and trade media coverage, generating significant buzz ahead of the Singapore Fintech Festival and maximizing their event investment.

Client

Service(s)

Campaigns & ContentPR & Comms

Sector(s)

Financial Services

The Challenge

SBI Digital Asset Holdings approached us to enhance brand awareness in Asia by highlighting their institutional-grade ecosystem for financial institutions to engage with digital assets. They sought strategic media coverage in top-tier and trade publications, to generate market buzz and maximize their investment at the event. To craft a compelling story for media interest, we needed to identify current market trends around institutional sentiments on digital asset adoption. We designed a survey to gather these insights and promoted these findings with a research report, press release & thought leadership articles.

Our Approach

The campaign for SBI DAH significantly enhanced brand awareness with widespread coverage ahead of the Singapore Fintech Festival, securing +10 media placements in relevant publications for their target audience including the lead story on The Straits Times.

Results we’re proud of

1

Lead story on the Straits Times

20+

Pieces of key trade coverage secured

3

Interviews with top tier journalists including Bloomberg

All Work
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