SBI DAH brought us on board to increase brand awareness ahead of Singapore Fintech Festival.
To enhance brand awareness in Asia ahead of Singapore Fintech Festival, SBI DAH sought strategic media coverage in top-tier and trade publications, to generate market buzz and to maximize their investment at the event.
The Challenge
SBI DAH had limited brand awareness in Singapore and a short timeline in order to make a big splash. They needed to generate market buzz quickly and get in front of their core audience: financial institutions looking to transform their market infrastructure with digital assets.
Our Approach
We suggested a low-cost, data-based survey, using their vast internal network, to gauge institutional sentiment on digital asset adoption. We knew our approach would create results that would resonate with the local top tier and trade media. We crafted targeted headlines and questions and identified a clear trend: financial institutions wanted to streamline operations by leveraging tokenization and digital assets. We used the survey results to shape a compelling story that we knew would interest the top-tier press and highlight SBI DAH’s institutional-grade ecosystem for financial institutions to engage with digital assets.
Results we’re proud of
20+
pieces of key trade coverage secured
1
lead story in The Straits Times
3
interviews with top tier journalists including Bloomberg
All in the details
Data-driven storytelling
Today’s media is increasingly data-driven and the survey yielded true insights that made for compelling headlines.
Boost in market awareness
With 10 pieces of key trade coverage and a lead story in The Straits Times, we secured a significant boost in market awareness ahead of the Singapore Fintech Festival.
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