Cavendish Bridging Gaps in Asset Management Comms

Our Work > Cavendish Asset Management

As fund managers invested in large and small cap UK companies, Paul Mumford and Nick Burchett have experienced many examples where communication with non-exec directors is lacking.

Their objective was to raise greater awareness of this, while also proposing a solution to improve communication channels utilising the technology available today.

Client

Service(s)

PR & Comms

Sector(s)

Capital Markets Investment Management

Our Approach

As fund managers invested in large and small cap UK companies, Paul Mumford and Nick Burchett have experienced many examples where communication with non-exec directors is lacking. Their objective was to raise greater awareness of this, while also proposing a solution to improve communication channels utilising the technology available today.

Results we’re proud of

63

pieces of coverage over 6 months

26

interviews

9

breaking news initiatives

All in the details

High-profile interviews

We secured interviews with the Mail on Sunday on two occasions, both looking at examples of poor shareholder communication.

Compelling thought leadership

Using the new year as a hook, we drafted a thought leadership article placing this in Financial News, before then adapting this into a letter to the editor which was placed in the Financial Times.

“Poor corporate governance is an issue Paul and I have wanted to make a lot of noise about for a while now, and Aspectus have been proactive in writing effective content and getting exposure in all the right papers.”

Nick Burchett
Fund Manager, Cavendish Asset Management

All Work

SBI Digital Asset Holdings

SBI DAH brought us on board to increase brand awareness ahead of Singapore Fintech Festival.
SGX Group

A creative communications campaign surrounding T+1 updates to profile SGX FX as thought leaders in the Singapore media and beyond
Clearwater Analytics

Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
VoxSmart

Raising the profile of their CEO, Oliver Blower, in the business press
OSTTRA

Making post-trade interesting for the business media
Gresham Technologies

Profile building for the CEO of a FTSE listed post-trade data technology vendor