As fund managers invested in large and small cap UK companies, Paul Mumford and Nick Burchett have experienced many examples where communication with non-exec directors is lacking.

Their objective was to raise greater awareness of this, while also proposing a solution to improve communication channels utilising the technology available today.

Client

Service(s)

PR & Comms

Sector(s)

Capital Markets

Our Approach

As fund managers invested in large and small cap UK companies, Paul Mumford and Nick Burchett have experienced many examples where communication with non-exec directors is lacking. Their objective was to raise greater awareness of this, while also proposing a solution to improve communication channels utilising the technology available today.

Results we’re proud of

63


Pieces of coverage over 6 months

26


Interviews

9


Breaking news initiatives


All in the details

High-profile interviews

We secured interviews with the Mail on Sunday on two occasions, both looking at examples of poor shareholder communication.

Compelling thought leadership

Using the new year as a hook, we drafted a thought leadership article placing this in Financial News, before then adapting this into a letter to the editor which was placed in the Financial Times.

“Poor corporate governance is an issue Paul and I have wanted to make a lot of noise about for a while now, and Aspectus have been proactive in writing effective content and getting exposure in all the right papers.”

Nick Burchett
Fund Manager, Cavendish Asset Management

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  • Enzen

    A fully integrated campaign, raising Enzen’s presence in the UK.

  • ACA Group

    Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.

  • Marks & Clerk

    Newsjacking to showcase IP expertise to new audiences in key growth sectors.

Find out how we can help you achieve your business goals. 

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