Develop a campaign leveraging veteran fund manager Paul Mumford’s equities investment expertise to secure quality media coverage in the investment trade press, top tier business and national media highlighting the strength of Cavendish Asset Management’s key funds.
We proactively identified market developments and industry announcements to promote Paul Mumford’s outlook on the UK equities market, hijacking news such as OPEC talks, takeover deals, company results and budget announcements as hooks to push his insight on investment opportunities.
Using our strong media relationships, a proactive news jacking approach and punchy articles we secured coverage in the investment press at least once per week over a 6 month period, as well as more than 25 pieces of national coverage and interviews with The Financial Times, The Telegraph, London Evening Standard, Reuters and Bloomberg Radio.
Aspectus’ proactivity and quick thinking has generated high quality coverage and built us a sustained media profile. They understand our business and consistently deliver on ideas to insert us into the news agenda.
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