Avantia asked us to build their brand awareness to become more attractive to potential buyers.
We took a business with no previous marketing initiatives, and positioned them as thought leaders within their space. Through tactical media outreach methods and utilizing the client’s proprietary data, we were able to capture significant pieces of coverage over six months.
Avantia needed help to raise its profile in the insurance and fintech media with a view to a possible sale. Avantia had never done any PR or marketing activity previously so there was a lot of brand awareness to build. We focused on promoting Avantia’s industry-leading risk and retail pricing technology which specializes in non-standard claims. To maximize our media opportunities for a company with limited ‘news’, we pursued multiple routes, including thought leadership articles, placing reactive commentary and using Avantia’s proprietary data to create stories.
Results we’re proud of
Pieces of coverage over 6 months
Secured an exclusive story with Insurance Times using Avantia data on the hardest types of property to insure
pieces of coverage for product announcement
All in the details
A clear identity built around what makes Avantia’s offering different.
A number of important media relationships brokered.
A significant uplift in Avantia’s industry profile.
Devising and delivering the launch of major new retail investment challenger brand
Introducing the company to the UK media and developing a compelling brand narrative to raise its profile
Building new links with key identified target media and diversify into wider vertical press
Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy
Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
Raising the profile of their CEO, Oliver Blower, in the business press