The brief
Help RMS launch a new product: the resilience bond. Activity needed to create real buzz among insurers, reinsurers, investors and public bodies and shine a light on the brand’s mission to build more resilient societies
Help RMS launch a new product: the resilience bond. Activity needed to create real buzz among insurers, reinsurers, investors and public bodies and shine a light on the brand’s mission to build more resilient societies
Achieve strong representation in insurance media and move into the top tier using Aspectus' close relationships with journalists at international business publications.
Articles appeared in international business outlets Reuters and The Wall Street Journal, along with widespread insurance and financial services news coverage. Activity was supported on social media which led to influencers sharing the news.
This project got our partnership with Aspectus off to a running start. We hired them for their media relationships and they immediately got us into major international outlets.
We’d love to hear about your business challenges and talk about how we can help solve them.
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