Four week media project to launch a new insurance product.

The brief

Help RMS launch a new product: the resilience bond. Activity needed to create real buzz among insurers, reinsurers, investors and public bodies and shine a light on the brand’s mission to build more resilient societies

3
interviews secured, with Reuters, The Wall Street Journal and Artemis
11
pieces of coverage in total
7
articles placed in key insurance and reinsurance trades to support international media coverage

The approach

Achieve strong representation in insurance media and move into the top tier using Aspectus' close relationships with journalists at international business publications.

SEE RESULTS

The result

Articles appeared in international business outlets Reuters and The Wall Street Journal, along with widespread insurance and financial services news coverage. Activity was supported on social media which led to influencers sharing the news.

This project got our partnership with Aspectus off to a running start. We hired them for their media relationships and they immediately got us into major international outlets.

Alexia Russell, Head of Corporate Communications
RMS

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