Creating media worthy buzz around RMS new product launch.
Product launches have a clear goal: to build excitement and to showcase innovation within your industry and ultimately an opportunity for maximum brand awareness. And this is exactly what Aspectus achieved for RMS.
We were asked to help RMS launch a new product: the resilience bond. Activity needed to create real buzz among insurers, reinsurers, investors and public bodies and shine a light on the brand’s mission to build more resilient societies.
Achieve strong representation in insurance media and move into the top tier using Aspectus’ close relationships with journalists at international business publications.
Results we’re proud of
Interviews secured with Reuters, The Wall Street Journal and Artemis
Pieces of coverage in total
Articles placed in key insurance and reinsurance trades to support international media coverage
“This project got our partnership with Aspectus off to a running start. We hired them for their media relationships, and they immediately got us into major international outlets.”
Head of Corporate Communications, RMS
Devising and delivering the launch of major new retail investment challenger brand
Introducing the company to the UK media and developing a compelling brand narrative to raise its profile
Building new links with key identified target media and diversify into wider vertical press
Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy
Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
Raising the profile of their CEO, Oliver Blower, in the business press