The Polish-based startup wanted to raise awareness of funding and plans to open new offices.
We worked with Infermedica to tell the US and pan-European media about its recently closed Series A. Generating $10m, the Polish-based startup wanted to raise awareness of the funding, and its plans to open new offices in the US and Germany and invest in R&D for its cutting edge, AI-driven medical diagnosis and triage consultation platform
Client
Service(s)
Sector(s)
Our Approach
As Infermedica is an innovative provider of advanced medical technology, we needed to quickly grasp the expert messaging and transform it into an engaging, media-friendly press release. Following approval from Infermedica and its investors, we then pre-pitched it to key journalists across startup, funding, insurance and healthtech.
Results we’re proud of
203%
Increase in visitors to Infermedica’s site
506%
Increase in online mentions
419m
Approx. readership of coverage secured
All in the details
High-quality coverage
Through our strong media relations, we secured 32+ pieces of high-quality coverage. This included a TechCrunch interview, as well as dedicated articles on VentureBeat, Fortune, Tech.eu and EU Startups.
Increased online mentions
With an approx. readership of 419m, the coverage resulted in a 203% increase in visitors to Infermedica’s site and a 506% increase in online mentions
“Aspectus did a fantastic job. The announcement day was a wonderful occasion for our company and we received many positive messages of congratulations from all over the world. We simply didn’t expect such a brilliant result.”
Agata Młodawska
Content Marketing Manager, Infermedica
Related work
-
ACA Group
Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.
-
Marks & Clerk
Newsjacking to showcase IP expertise to new audiences in key growth sectors.
-
Baringa
Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.
-
Ayming Group
Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.
-
UHY
Building an effective presence in target media to enhance the company’s profile and its reputation
-
Gulf Bridge International (GBI)
Devising and delivering the launch of major new retail investment challenger brand
Find out how we can help you achieve your business goals.
