US and pan-European media campaign for healthtech startup resulting in 203% in website traffic

The brief

We worked with Infermedica to tell the US and pan-European media about its recently closed Series A. Generating $10m, the Polish-based startup wanted to raise awareness of the funding, and its plans to open new offices in the US and Germany and invest in R&D for its cutting edge, AI-driven medical diagnosis and triage consultation platform

203%
Increase in visitors to Infermedica’s site
506%
Increase in online mentions
419m
Approx. readership of coverage secured

The result

Through our strong media relations, we secured 32+ pieces of high-quality coverage. This included a TechCrunch interview, as well as dedicated articles on VentureBeat, Fortune, Tech.eu and EU Startups. With an approx. readership of 419m, the coverage resulted in a 203% increase in visitors to Infermedica’s site and a 506% increase in online mentions

Aspectus did a fantastic job. The announcement day was a wonderful occasion for our company and we received many positive messages of congratulations from all over the world. We simply didn’t expect such a brilliant result.

Agata Młodawska, Content Marketing Manager
Infermedica

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