US and pan-European media campaign for healthtech startup resulting in 203% in website traffic

The brief

We worked with Infermedica to tell the US and pan-European media about its recently closed Series A. Generating $10m, the Polish-based startup wanted to raise awareness of the funding, and its plans to open new offices in the US and Germany and invest in R&D for its cutting edge, AI-driven medical diagnosis and triage consultation platform

Increase in visitors to Infermedica’s site
Increase in online mentions
Approx. readership of coverage secured

The result

Through our strong media relations, we secured 32+ pieces of high-quality coverage. This included a TechCrunch interview, as well as dedicated articles on VentureBeat, Fortune, and EU Startups. With an approx. readership of 419m, the coverage resulted in a 203% increase in visitors to Infermedica’s site and a 506% increase in online mentions

Aspectus did a fantastic job. The announcement day was a wonderful occasion for our company and we received many positive messages of congratulations from all over the world. We simply didn’t expect such a brilliant result.

Agata Młodawska, Content Marketing Manager

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