Aspectus strengthened Fenergo’s profile in Singapore through data-led content, strong media cut-through and relationships with influential publications.
Client
Service(s)
The brief
Fenergo wanted to grow its visibility in Singapore and strengthen its credibility with financial-services decision makers. Although well-established globally, brand awareness was low in APAC , and Fenergo required a structured PR program to support demand generation, industry engagement and spokesperson profiling.
The challenge
To cut through the competition for share of Singapore’s limited media pool, especially within RegTech, where many firms compete to comment on rapidly evolving regulations, financial crime issues and operational efficiency trends. Top-tier journalists are also selective, time-poor and focused on data-rich stories that offer genuine market insight. The key was to quickly differentiate Fenergo’s perspective and build trust with media who were not yet familiar with the brand.
The approach
Aspectus developed a focused communications program anchored in regulatory insight, financial-crime trends and Fenergo’s proprietary data. This included a Singapore-specific press office, targeted media pitching, a strategic thought-leadership pipeline and rapid-response newsjacking. Briefings with key spokespeople ensured credible, timely commentary. By developing bespoke content for Singapore and engaging top-tier journalists directly, Aspectus improved Fenergo’s visibility, secured consistent coverage and established valuable long-term media relationships.
Results we’re proud of
63
Pieces of coverage secured (including 21 in top tiers like Financial Times, The Straits Times and Nikkei Asia)
>665M
Estimated views generated across published coverage
1
Invitation from the Monetary Authority of Singapore to present to a panel of financial institutions directly resulting from coverage
All in the details
Media momentum
We delivered a steady drumbeat of high-quality coverage, spanning national, business and specialized trade media. Fenergo’s data-driven releases became a reliable source of insight for journalists covering financial crime, KYC processes and regulatory shifts.
Insight-led content
Tailored press releases and op-eds generated significant media interest, while identifying and activating fast-turnaround commentary aligned with the Singapore news agenda secured recognition for Fenergo executives as go-to authorities.
Relationship building
Direct engagement with correspondents from top-tier media such as The Straits Times, Bloomberg, Financial Times and Nikkei Asia strengthened brand credibility while positive feedback confirmed the foundation for future media uptake.
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