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Raising the visibility of Horizon Trading Solutions post-rebrand through strategic content development and press engagement. 

Client

Service(s)

PR & Comms

Sector(s)

Financial ServicesFinTech

The brief

Horizon Trading Solutions (Horizon) sought impactful, engaging press coverage in relevant trade media to raise awareness of its new brand and position its innovative technology offering and spokespeople in front of its core target audiences: brokers, banks, hedge funds, and exchanges.  

The challenge

With Horizon undergoing a rebrand in March 2024 as an important milestone in its development journey, including a revision of the company name and logo, our job was to utilize strategic, editorial storytelling to position the fresh new brand in front of niche segments of financial market professionals. With the company’s focus being on agency and principal trading technology across several asset classes, we needed to be innovative and deploy considered creativity to frame themes around liquidity and trading algorithms, for example, in a compelling way.  

The approach

To meet this objective, we pursued a proactive media campaign spanning interviews, comment placements, and opinion editorial articles, alongside raising awareness around Horizon-focused announcements. By taking this multifaceted approach, we not only generated awareness for Horizon’s company news but positioned it as a prominent voice on key market trends, issues and developments. Our strategy was firmly rooted in both capital markets expertise and established media know-how, helping to generate interest from the financial press on topics directly relevant to Horizon’s target audience. We secured a consistent spread of resonant, quality coverage for Horizon Trading Solutions in its new and approved brand.

Results we’re proud of

41

Pieces of coverage

5

Opinion editorial articles placed in core trade media titles, positioning Horizon as a thought leader in its space

1.29mn

Estimated reach

All in the details

Slick media mastery  

We leveraged existing media relationships and invested time in fostering new ones to ensure we positioned Horizon in an array of publications read by different aspects of its target audience. 

Event optimization 

We ensured our PR activity aligned with both business goals and wider marketing campaigns. With this in mind, we capitalized on Horizon’s focus on event attendance to secure multiple in-person journalist meetings. 

   

Financial market expertise   

Having a clear, informed view of key trends in the market affecting Horizon’s client base and prospects, we were able to craft purposeful content on topics that matter.  

“Aspectus Capital Markets has been instrumental in articulating complex market structure concepts through creative editorial content. The insightful opinion editorial articles they’ve crafted for me have effectively and consistently conveyed our views across the key media outlets.”

Sylvain Thieullent  
CEO

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