Devise company branding, build website and launch to media

The brief

Stellium wanted to launch into a noisy marketplace and make an impact. For this it wanted crisp branding, an easy to navigate website and a media launch that would drive sales queries.

20
pieces of coverage
53k
estimated coverage views
11
inbound website queries in two months

The approach

We headed to Newcastle to get a real sense of the data centre, the company and its surroundings. Then we brought Stellium’s brand to life by producing a logo and marketing collateral that aligned seamlessly with its brand personality to give a unique identity to its website. When it came to launch, Aspectus combined the heritage of CEO Noel Meaney with a wider tech story about IT skills and the budding local community.

SEE RESULTS

The result

To prepare for the media launch, Aspectus secured a number of embargoed interviews with key publications. The launch was a success, garnering coverage in 20 core telecom, technology and local publications, from write-ups of the news to the detailed briefings held with Noel Meaney. But crucially, it delivered what mattered most to the client: inbound sales queries.

Aspectus were able to offer – and execute – the whole package. For us it was really important to work with an integrated team that truly understood our business and could raise awareness of the data centre.

Noel Meaney, CEO
Stellium

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