The brief
Stellium wanted to launch into a noisy marketplace and make an impact. For this it wanted crisp branding, an easy to navigate website and a media launch that would drive sales queries.
Stellium wanted to launch into a noisy marketplace and make an impact. For this it wanted crisp branding, an easy to navigate website and a media launch that would drive sales queries.
We headed to Newcastle to get a real sense of the data centre, the company and its surroundings. Then we brought Stellium’s brand to life by producing a logo and marketing collateral that aligned seamlessly with its brand personality to give a unique identity to its website. When it came to launch, Aspectus combined the heritage of CEO Noel Meaney with a wider tech story about IT skills and the budding local community.
To prepare for the media launch, Aspectus secured a number of embargoed interviews with key publications. The launch was a success, garnering coverage in 20 core telecom, technology and local publications, from write-ups of the news to the detailed briefings held with Noel Meaney. But crucially, it delivered what mattered most to the client: inbound sales queries.
Aspectus were able to offer – and execute – the whole package. For us it was really important to work with an integrated team that truly understood our business and could raise awareness of the data centre.
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