We were tasked with positioning Qatar-based infrastructure provider GBI as a global thought leader. It needed standout media coverage and speaking slots at influential industry events to raise its profile and engage with its key audience
Client
Service(s)
Sector(s)
Our Approach
We developed a content strategy that positioned GBI as a prominent voice in the industry. Articles, commentary, and social posts were built around the industry’s most pressing topics, enabling GBI to own the space with its messaging. Our expert knowledge of the media landscape across Europe and the Middle East ensured consistent coverage in national and trade titles – the GBI brand was more visible than ever before.
Results we’re proud of
Generated 40 pieces of coverage over a 12-month period to a global audience of 3.12m, with publications ranging from Capacity Media, Silicon Republic, Computer Weekly, and Zawya. We also secured 8 speaking slots at industry conferences such as Capacity Europe and the GCC – building the profiles of GBI’s diverse range of subject matter experts.
12
Announcements distributed to European and ME media
86
Pieces of coverage in 2 years
8
Speaking slots at global industry events
“Aspectus has worked as an extension of the GBI team throughout our journey. In what has been a transformational year for us, the team played a crucial role and will continue to as we evolve further to support the digital transformation of the Gulf region and beyond.”
Brendan Press
CCO, GBI
Related work
-
SBI Digital Asset Holdings
Research report analysing institutional adoption of digital assets across Asia
-
Absa Corporate & Investment Bank
Media campaign across the APAC region ahead of Absa’s Beijing office opening.
-
Vortexa
A strategic media campaign, increasing awareness around Vortexa’s brand and regional insights in Asia.
-
SGX Group
Transforming spokespeople into industry thought leaders.
-
Aggreko
Content, media and awards campaign to promote Aggreko’s flare gas power and energy transition services.
-
Enzen
A fully integrated campaign, raising Enzen’s presence in the UK.
Find out how we can help you achieve your business goals.
