Wide-reaching integrated communication programme to promote BT Wholesale’s brand and its UK channel activities

The brief

As the industry leader BT Wholesale needs to always be at the forefront of the channel. With a small marketing team and limited support, the team needed to accelerate communication with the reseller community, and to target specialist press across multiple business areas. With limited resources it was unable to effectively showcase its vast depth of expertise. And, while it had a social media presence, it wanted to boost reach, awareness and leads

140+
pieces of coverage in trade titles across key verticles
48
new publications writing about BT Wholesale regularly
20+
leads generated from whitepaper LinkedIn activity

The result

Since March 2020, we have secured more than 140 pieces of high-quality coverage in trade titles across BT Wholesale’s key verticals. A mixture of thought leadership, feature pitching, tactical announcement distribution, whitepapers, sponsored campaigns and award submissions (4 wins) have driven awareness and helped to place BT Wholesale at the forefront of media minds

“Aspectus enables us to shout more about the great work we do. We secure regular coverage and engagement with our key audiences, helping to keep the industry talking and connected. Aspectus adds huge value to our marketing efforts and consistently delivers.”

Karen Heaven, Head of Marketing
BT Wholesale & Ventures

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