As the industry leader BT Wholesale needs to always be at the forefront of the channel. With a small marketing team and limited support, the team needed to accelerate communication with the reseller community, and to target specialist press across multiple business areas. With limited resources it was unable to effectively showcase its vast depth of expertise. And, while it had a social media presence, it wanted to boost reach, awareness and leads
We provided a centralised engine room that help BT Wholesale to externalise its activities across its divisions. Wholesale, fixed, MNO, MVNO and M&B have all been given more of a voice through our strong media relationships and tactical social campaigns. We’ve also created hero content to further showcase expertise and drive engagement with targets
Since March 2020, we have secured more than 140 pieces of high-quality coverage in trade titles across BT Wholesale’s key verticals. A mixture of thought leadership, feature pitching, tactical announcement distribution, whitepapers, sponsored campaigns and award submissions (4 wins) have driven awareness and helped to place BT Wholesale at the forefront of media minds
“Aspectus enables us to shout more about the great work we do. We secure regular coverage and engagement with our key audiences, helping to keep the industry talking and connected. Aspectus adds huge value to our marketing efforts and consistently delivers.”
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