We produced a unique report backed with fresh, first-party data to pique the media’s interest.
We collaborated with multi-cloud GovTech firm, UKCloud, to create an integrated lead gen campaign supporting three separate parts of the business.
From our ongoing partnership, we knew UKCloud and its audience well. From this, we created a targeted survey aimed at senior IT and business leaders working in public sector. We launched this report securing 20+ pieces of coverage including New Statesman Tech and ComputerWeekly – it’s now being used for a fully integrated lead nurture programme.
Results we’re proud of
More likes on Facebook
Pieces of quality coverage
All in the details
We secured over 20 pieces of quality coverage including New Statesman Tech, Light Reading, ComputerWeekly (including their coveted podcast) and TechTarget.
Off the back of the launch, UKCloud’s partners asked to collaborate with them and a prospect at one of the Big Four acknowledged how interesting the stats were. The main report was broken up into three sector versions too, to maximise investment.
“This integrated campaign was conceptualised back in Q3 2019 and Aspectus helped us to bring it to life. The survey and subsequent report have been the perfect conversation opener for us as we’ve taken it into the market. Aspectus have secured some great coverage and for me personally, it was a real career highlight having UKCloud mentioned in ComputerWeekly’s podcast too! We’ve also received feedback from our SI and MSP partners highlighting how interesting the stats were. Aspectus were key to the project’s success – I’m already looking forward to the next one.”
Head of Marketing, UKCloud
Devising and delivering the launch of major new retail investment challenger brand
Introducing the company to the UK media and developing a compelling brand narrative to raise its profile
Building new links with key identified target media and diversify into wider vertical press
Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy
Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
Raising the profile of their CEO, Oliver Blower, in the business press