We produced a unique report backed with fresh, first-party data to pique the media’s interest.
We collaborated with multi-cloud GovTech firm, UKCloud, to create an integrated lead gen campaign supporting three separate parts of the business.
Client
Service(s)
Sector(s)
Our Approach
From our ongoing partnership, we knew UKCloud and its audience well. From this, we created a targeted survey aimed at senior IT and business leaders working in public sector. We launched this report securing 20+ pieces of coverage including New Statesman Tech and ComputerWeekly – it’s now being used for a fully integrated lead nurture programme.
Results we’re proud of
6K
More likes on Facebook
100+
Leads generated
20+
Pieces of quality coverage
All in the details
Quality coverage
We secured over 20 pieces of quality coverage including New Statesman Tech, Light Reading, ComputerWeekly (including their coveted podcast) and TechTarget.
Collaborative
Off the back of the launch, UKCloud’s partners asked to collaborate with them and a prospect at one of the Big Four acknowledged how interesting the stats were. The main report was broken up into three sector versions too, to maximise investment.
“This integrated campaign was conceptualised back in Q3 2019 and Aspectus helped us to bring it to life. The survey and subsequent report have been the perfect conversation opener for us as we’ve taken it into the market. Aspectus have secured some great coverage and for me personally, it was a real career highlight having UKCloud mentioned in ComputerWeekly’s podcast too! We’ve also received feedback from our SI and MSP partners highlighting how interesting the stats were. Aspectus were key to the project’s success – I’m already looking forward to the next one.”
Ellie Robson-Frisby
Head of Marketing, UKCloud
Related work
-
ACA Group
Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.
-
Marks & Clerk
Newsjacking to showcase IP expertise to new audiences in key growth sectors.
-
Baringa
Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.
-
Ayming Group
Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.
-
UHY
Building an effective presence in target media to enhance the company’s profile and its reputation
-
Gulf Bridge International (GBI)
Devising and delivering the launch of major new retail investment challenger brand
Find out how we can help you achieve your business goals.
