Creating an integrated report as part of a campaign that resulted in 100+ leads.

The brief

We collaborated with multi-cloud GovTech firm, UKCloud, to create an integrated lead gen campaign supporting three separate parts of the business. We produced a unique report backed with fresh, first-party data to pique the media’s interest.

6k
more likes on Facebook
100+
leads generated
20+
pieces of quality coverage

The results

We secured over 20 pieces of quality coverage including New Statesman Tech, Light Reading, ComputerWeekly (including their coveted podcast) and TechTarget. Off the back of the launch, UKCloud’s partners asked to collaborate with them and a prospect at one of the Big Four acknowledged how interesting the stats were. The main report was broken up into three sector versions too, to maximise investment.

This integrated campaign was conceptualised back in Q3 2019 and Aspectus helped us to bring it to life. The survey and subsequent report have been the perfect conversation opener for us as we’ve taken it into the market. Aspectus have secured some great coverage and for me personally, it was a real career highlight having UKCloud mentioned in ComputerWeekly’s podcast too! We’ve also received feedback from our SI and MSP partners highlighting how interesting the stats were. Aspectus were key to the project’s success – I’m already looking forward to the next one.

Ellie Robson-Frisby, Head of Marketing
UKCloud

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