European integrated communications programme targeting schools and universities

The brief

Raise the profile of edtech firm Labster in Europe. Initially, our brief was focused on brand awareness but then pivoted to lead generation.

47
Pieces of coverage in six months
8
Interview and commentary opportunities
109 million
Online readership from coverage

The approach

In six months, we:
• Ran a thought leadership programme with topics such as gamification, the ‘eduverse’ and future of nursing education
• Ran a lead gen programme including creating a hero piece of content, planning an email nurture campaign and optimising blogs for SEO
• Launched its funding round securing top-tier coverage (e.g. Business Insider)

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Results

Labster achieved outstanding coverage in top tier publications such as FT-backed Sifted, Fortune and Business Insider, as well as key trade titles like The Educator and FE News.

The company also received quality demand gen assets like an infographic, SEO-optimised blogs, an email nurture campaign strategy and email content.

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