Lead generating report targeting key audiences: HRDs and hiring managers

The brief

Boost leads for the business. To do so we created a compelling report on graduate recruitment which captured the attention of journalists and prospects offering key tangible takeaways.

233%
over coverage target
14
pieces of quality coverage
150+
report downloads

The brief

Another report about diversity wasn’t going to pique the interest of HRDs and hiring managers with so much written on the topic already, so we approached the debate with a different angle. We surveyed candidate and interviewed employers on social mobility in graduate recruitment.

SEE RESULTS

The results

We secured over 14 pieces of coverage in publications across Debut’s key verticals including People Management (sent out to all CIPD members), HR Magazine, Personnel Today and Accountancy Age. We also secured interviews with the likes of Cisco, EY, HSBC, WPP and Sutton Trust to be involved in the report. Post-launch, the report was also used as the theme for keynote presentations.

“We were thoroughly impressed with Aspectus’ idea creation, slick management and execution. They knew exactly what would interest the media and drive quality coverage. Plus, they were able to get big businesses, like Cisco, involved in the report. We wanted an in-depth report which was distinctive and offered something new to the wider diversity debate, they delivered that, and more.”

Michele Trusolino, Co-founder and COO
Debut

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