Our Work > Debut

< Back to All Work

Debut wanted to boost leads for the business.

To do so we created a compelling report on graduate recruitment which captured the attention of journalists and prospects offering key tangible takeaways.

Client

Service(s)

Brand, Insights & StrategyCampaigns & ContentPR & Comms

Sector(s)

EdTechTechnology

Our Approach

Another report about diversity wasn’t going to pique the interest of HRDs and hiring managers with so much written on the topic already, so we approached the debate with a different angle. We surveyed candidate and interviewed employers on social mobility in graduate recruitment.

Results we’re proud of

233%

Over coverage target

14

Pieces of quality coverage

150+

Report downloads

All in the details

Key vertical coverage

We secured over 14 pieces of coverage in publications across Debut’s key verticals including People Management (sent out to all CIPD members), HR Magazine, Personnel Today and Accountancy Age.

High-profile interviews

We secured interviews with the likes of Cisco, EY, HSBC, WPP and Sutton Trust to be involved in the report. Post-launch, the report was also used as the theme for keynote presentations.

“We were thoroughly impressed with Aspectus’ idea creation, slick management and execution. They knew exactly what would interest the media and drive quality coverage. Plus, they were able to get big businesses, like Cisco, involved in the report. We wanted an in-depth report which was distinctive and offered something new to the wider diversity debate, they delivered that, and more.”

Michele Trusolino
Co-founder and COO, Debut

All Work
<
>
  • Sophos Education

    Driving engagement and trust with innovative paid campaigns across Google, Meta and TikTok for GCSE tutoring

  • Tomorrow University

    Tomorrow University leverages media to promote its cutting-edge, sustainability-focused programs.

  • Handshake

    Launched edtech startup, Handshake, to the UK media & achieved quality national and trade coverage

  • Labster

    European integrated communications programme targeting schools and universities

Find out how we can help you achieve your business goals. 

Contact us

Related News