Debut wanted to boost leads for the business.

To do so we created a compelling report on graduate recruitment which captured the attention of journalists and prospects offering key tangible takeaways.



Campaigns & ContentPR & Comms



Our Approach

Another report about diversity wasn’t going to pique the interest of HRDs and hiring managers with so much written on the topic already, so we approached the debate with a different angle. We surveyed candidate and interviewed employers on social mobility in graduate recruitment.

Results we’re proud of


Over coverage target


Pieces of quality coverage


Report downloads

All in the details

Key vertical coverage

We secured over 14 pieces of coverage in publications across Debut’s key verticals including People Management (sent out to all CIPD members), HR Magazine, Personnel Today and Accountancy Age.

High-profile interviews

We secured interviews with the likes of Cisco, EY, HSBC, WPP and Sutton Trust to be involved in the report. Post-launch, the report was also used as the theme for keynote presentations.

“We were thoroughly impressed with Aspectus’ idea creation, slick management and execution. They knew exactly what would interest the media and drive quality coverage. Plus, they were able to get big businesses, like Cisco, involved in the report. We wanted an in-depth report which was distinctive and offered something new to the wider diversity debate, they delivered that, and more.”

Michele Trusolino
Co-founder and COO, Debut

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Find out how we can help you achieve your business goals. 

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