Launched edtech startup, Handshake, to the UK media & achieved quality national and trade coverage

The brief

Our job was to launch the US graduate recruitment platform -- Handshake -- in the UK following their partnership with three English universities. The company needed to raise brand awareness in order to reach educators and students as well as businesses. We worked with the edtech firm as a project and only had one shot to make an impact. We did.

121 million
online readership
11
pieces of quality coverage
50%
increase in global search demand for ‘Handshake recruitment’ during the launch compared to 6 months prior

The results

Tapping into the news agenda and using our extensive media relations secured 11 pieces of coverage in key national and trade press. The Sun and Scottish Sun featured Handshake in an article on helping graduates, and higher ed publication FE news, recruitment and HR press such as Onrec, business websites like Startacus and more all covered the story.

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