Our job was to launch the US graduate recruitment platform -- Handshake -- in the UK following their partnership with three English universities. The company needed to raise brand awareness in order to reach educators and students as well as businesses. We worked with the edtech firm as a project and only had one shot to make an impact. We did.
Handshake wanted to reach a wide range of readers in order to make a splash. Using our knowledge about the edtech sector, we carved out a timely story for the press release which appealed to educators, students, HR teams and business owners. We drafted the release and following approval pre-pitched it to our media contacts.
Tapping into the news agenda and using our extensive media relations secured 11 pieces of coverage in key national and trade press. The Sun and Scottish Sun featured Handshake in an article on helping graduates, and higher ed publication FE news, recruitment and HR press such as Onrec, business websites like Startacus and more all covered the story.
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