Elevating JDR Cables’ profile in oil and gas and offshore wind

JDR Cables tasked us with elevating its energy-wide profile, ensuring it was renowned across both oil and gas and the global offshore wind sector.

JDR needed to shift market perception from being only known in oil and gas to being recognized for its capabilities and competitive ambition in offshore wind. The brief was to build authority in renewables while sustaining trust in oil and gas, showcasing growth and expertise to unlock new opportunities.

Client

Service(s)

Campaigns & Content PR & Comms

Sector(s)

Energy Industrials Oil and gas Renewables

The Challenge

Although JDR was successfully delivering subsea projects across oil and gas and renewables, market perception lagged behind reality. The brand was still seen through its oil and gas heritage, limiting its ability to compete for new opportunities in offshore wind. With significant investment in UK manufacturing capacity and a growing role in the energy transition, the task was to reposition JDR as a capable partner across both traditional and clean energy. The communications challenge was maintaining trust with oil and gas stakeholders while building authority in offshore wind, using technical delivery, regional growth and transition-ready capabilities to drive visibility, unlock opportunities and support growth in emerging markets.

Our Approach

As JDR’s trusted partner for more than a decade, we refined how the business communicates with stakeholders through clear, compelling and targeted messaging, sustaining trust with a cohesive brand story. Strategic campaigns have influenced the right audiences and directly supported global offshore wind growth. Industry-led press releases, technical thought leadership, interviews and sector commentary have placed the brand firmly in the spotlight of carefully selected media. By linking business milestones to the wider energy transition narrative, our work has elevated their visibility, reinforced authority and accelerated expansion across both traditional and clean energy markets, strengthening JDR’s position globally.

Results we’re proud of

985

pieces of impactful coverage secured across energy trade, national and regional media since 2015 – delivering consistent brand awareness results.

10

years of trusted partnership, working collaboratively to demonstrate cross-sector capabilities – unlocking global renewable growth.

107

interview and commentary opportunities secured, featuring top national outlets such as the BBC and ITV, alongside influential trade leaders, including reNEWS and Offshore Energy.

All in the details

Shaping market perception

Crafted and embedded a renewed brand narrative to position JDR as a vital player in offshore wind, without losing credibility in oil & gas.

Maximizing milestone moments

Turned contract wins, facility ground breakings and project completions into high-impact media stories — securing front-page regional, national and trade coverage.

Newsroom agility

Capitalized on major industry milestones — from trade events to market shifts and policy announcements — to keep JDR front-of-mind with key media and stakeholders.

James Young
Chief Strategy & Compliance Officer, JDR Cable Systems

All Work

Oxford Flow

Building brand credibility to secure investment and scale in the energy transition era
RelyOn

Putting people and safety at the centre of the energy transition
Insights

nexos

Driving a high-impact brand transformation for a global EPC contractor – internally and externally
Verkor

A strategic media campaign promoting Verkor’s low-carbon battery cell manufacturing success.
Vortexa

A strategic media campaign, increasing awareness around Vortexa’s brand and regional insights in Asia.
Enteq

Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy