Integrated PR Campaign – IGS Expansion in KSA & India

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A dual-market integrated campaign combining PR, thought leadership, LinkedIn and paid media, making IGS unmissable in Saudi Arabia and India

Client

Service(s)

Sector(s)

Energy Energy services Oil and gas

The Brief

Already a global leader in asset integrity and thermal efficiency for energy and petrochemical operators, IGS wanted to reinforce its strong global credentials to two priority markets – Saudi Arabia and India. Our task was to build the brand, earn media authority and fuel the growth pipeline.

The Challenge

Saudi Arabia (KSA) and India were two vastly different markets that needed cracking simultaneously. In KSA, industry conversations revolved around Vision 2030, surging demand and the race to optimize critical assets. In India, aging refinery infrastructure, capacity constraints and pressure from Make in India 2.0 dominated. Each market demanded its own locally-rooted narrative, which had to be technically credible and sharp enough to land with trade and business journalists, LinkedIn audiences and industry decision-makers alike, all without diluting IGS’s global identity.

Our Approach

We built distinct campaign narratives for each market. India’s anchored around the demands of its refinery base, KSA around the next frontier of energy and industrial performance. Then, we delivered thought leadership articles, survey-led press releases and expert commentary, profiling spokespeople in regional and international titles around moments like India Energy Week. On LinkedIn, human-focused posts spotlighting regional team members drove standout engagement, while targeted paid campaigns put IGS in front of senior stakeholders at key prospect organizations. The result was a fully cohesive and coherent program where every channel reinforced the next.

Results we’re proud of

28

pieces of coverage secured across regional and international energy trade media in 4 months

15

ICP leads generated

2x

shortlists for Oil and Gas Middle East awards

All in the details

Trade media penetration

We landed coverage in priority titles including MEES, Oil & Gas Middle East, Hydrocarbon Engineering, Asian Power and Indian Chemical News, putting IGS experts at the center of the asset integrity and thermal efficiency conversation.

Bespoke market narratives

We built bespoke campaign themes for each region, so every article, post and pitch carried a compelling local angle, backed by a consistent global identity.

Targeted LinkedIn audiences

An audit-led organic strategy paired with paid campaigns reached the right people at priority prospect organizations. Human-focused posts proved to be the standout format, with one exceeding a 52% engagement rate.

“By aligning tailored messaging with carefully targeted media opportunities, the team successfully elevated IGS’s profile across both regions. The quality of coverage and spokesperson placements has played a key role in building awareness and engagement with the audiences that matter most to us.”

Ella Boyden
Marketing Communications Manager, IGS

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