In 2021 H1, we had targets to secure an uplift in coverage numbers, an increase in NA share of voice (SOV), build new links with key identified target media and diversify into wider vertical press.
Aspectus has worked with capital project management software specialist InEight since 2019, supporting in increasing brand awareness against competitor share in the North American (NA) market among its target of owners and contractors across multiple construction-related sectors.
Utilising insights from our years working with InEight, along with the H1 campaign focus of ‘connected data’, we tapped into InEight’s core messaging, creating compelling narratives shaped by audience priorities and pain points.
We told these stories in a variety of compelling formats, in the places and spaces that mattered most to our target audience.
From collaboration and transformation, to owner/contractor transparency and risk management, we developed thought leadership articles and news releases, while securing high profile podcast and interview opportunities for key spokespeople, inserting InEight firmly in the most relevant conversations as category leaders.
Results we’re proud of
Uplift in NA SOV
Additional key media relationships from our agreed target list, with 40% of coverage landing in our top 25 media
Increase in coverage
Devising and delivering the launch of major new retail investment challenger brand
Introducing the company to the UK media and developing a compelling brand narrative to raise its profile
Building new links with key identified target media and diversify into wider vertical press
Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy
Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
Raising the profile of their CEO, Oliver Blower, in the business press