Aspectus has worked with capital project management software specialist InEight since 2019, supporting in increasing brand awareness against competitor share in the North American (NA) market among its target of owners and contractors across multiple construction-related sectors. ​



Campaigns & ContentPR & Comms



Our Approach

Utilising insights from our years working with InEight, along with the H1 campaign focus of ‘connected data’, we tapped into InEight’s core messaging, creating compelling narratives shaped by audience priorities and pain points. ​

We told these stories in a variety of compelling formats, in the places and spaces that mattered most to our target audience. ​

From collaboration and transformation, to owner/contractor transparency and risk management, we developed thought leadership articles and news releases, while securing high profile podcast and interview opportunities for key spokespeople, inserting InEight firmly in the most relevant conversations as category leaders. 

Results we’re proud of


Uplift in NA SOV


Additional key media relationships from our agreed target list, with 40% of coverage landing in our top 25 media


Increase in coverage

  • ACA Group

    Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.

  • Marks & Clerk

    Newsjacking to showcase IP expertise to new audiences in key growth sectors.

  • Baringa

    Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.

  • Ayming Group

    Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.

  • UHY

    Building an effective presence in target media to enhance the company’s profile and its reputation

  • Gulf Bridge International (GBI)

    Devising and delivering the launch of major new retail investment challenger brand

Find out how we can help you achieve your business goals. 

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