An integrated content, media and paid LinkedIn campaign

The brief

To position MIDEL as the leading expert on transformer risk

278
website clicks
17k
LinkedIn impressions
16
pieces of coverage

The result

The campaign generated more than 17,000 impressions on LinkedIn, with a click-through rate that significantly outperformed industry benchmarks. The media outreach resulted in 16 pieces of coverage, along with quality backlinks from Power Info Today and Power & Energy Solutions.

Aspectus helped MIDEL to deliver a well-planned and efficiently-executed campaign. From research, analysis, final report and related content and creative, the Aspectus implementation was methodical and timely, with great attention to detail.

Vin Staniforth, Marketing Manager
MIDEL Global Partners

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