eToro wanted to increase its number of users.
They wanted to advocate a new way for retail investors to access the financial markets: increase number of investments and users.
We used maximum creativity to generate repeat national, broadcast and mass consumer media | We built stories around one big idea: the democratisation of the financial markets. We used data and case studies to support it | We secured coverage and ran media tours to build eToro’s relationships with London media.
Results we’re proud of
Millionth investment celebrated six months into the PR campaign
Award shortlistings for best financial services communications campaign – PR Moment and Financial Services Forum
UK user base growth in the week following a major piece in The Sunday Times
All in the details
Increased UK user base with coverage in the likes of: Bloomberg TV, Sunday Telegraph, City AM, Sunday Times, The Week and the FT.
Devising and delivering the launch of major new retail investment challenger brand
Introducing the company to the UK media and developing a compelling brand narrative to raise its profile
Building new links with key identified target media and diversify into wider vertical press
Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy
Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
Raising the profile of their CEO, Oliver Blower, in the business press