eToro wanted to increase its number of users.

They wanted to advocate a new way for retail investors to access the financial markets: increase number of investments and users.

Client

Service(s)

Campaigns & ContentPR & Comms

Sector(s)

Financial Services

Our Approach

We used maximum creativity to generate repeat national, broadcast and mass consumer media | We built stories around one big idea: the democratisation of the financial markets. We used data and case studies to support it | We secured coverage and ran media tours to build eToro’s relationships with London media.

Results we’re proud of

100


Millionth investment celebrated six months into the PR campaign

2


Award shortlistings for best financial services communications campaign – PR Moment and Financial Services Forum

300%


UK user base growth in the week following a major piece in The Sunday Times


All in the details

Quality coverage

Increased UK user base with coverage in the likes of: Bloomberg TV, Sunday Telegraph, City AM, Sunday Times, The Week and the FT.

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