eToro

eToro wanted to increase its number of users.

They wanted to advocate a new way for retail investors to access the financial markets: increase number of investments and users.

Client

Service(s)

Campaigns & Content PR & Comms

Sector(s)

Financial Services FinTech

Our Approach

We used maximum creativity to generate repeat national, broadcast and mass consumer media | We built stories around one big idea: the democratisation of the financial markets. We used data and case studies to support it | We secured coverage and ran media tours to build eToro’s relationships with London media.

Results we’re proud of

100

Millionth investment celebrated six months into the PR campaign

2

Award shortlistings for best financial services communications campaign – PR Moment and Financial Services Forum

300%

UK user base growth in the week following a major piece in The Sunday Times

All in the details

Quality coverage

Increased UK user base with coverage in the likes of: Bloomberg TV, Sunday Telegraph, City AM, Sunday Times, The Week and the FT.

All Work

Bridgewise

Celebrating the $21m Series A funding round for AI-powered investment analysis platform Bridgewise through national and trade coverage.
Native

Launching the Native Risk Collective through earned media across the crypto and insurance press
Lucanet

Shining a spotlight on Lucanet World as the leading conference for CFOs
BKN301

Creating a major media moment for BKN301’s Series B funding round in Europe and the Middle East
Insights

CoinCover

Transforming CoinCover from “the best kept secret in crypto” into a trusted industry leader.
Italian Trade Agency

Italian Trade Agency’s fintech event in Singapore showcasing startups from the ‘Global Startup Program’.