Democratisation of the financial markets.

The brief

Advocate a new way for retail investors to access the financial markets: increase number of investments and users.

100
millionth investment celebrated six months into the PR campaign
300%
UK user base growth in the week following a major piece in The Sunday Times
2
award shortlistings for best financial services communications campaign - PR Moment and Financial Services Forum

The approach

We used maximum creativity to generate repeat national, broadcast and mass consumer media | We built stories around one big idea: the democratisation of the financial markets. We used data and case studies to support it | We secured coverage and ran media tours to build eToro's relationships with London media.

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The result

Increased UK user base with coverage in the likes of: Bloomberg TV, Sunday Telegraph, City AM, Sunday Times, The Week and the FT.

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