eToro wanted to increase its number of users.

They wanted to advocate a new way for retail investors to access the financial markets: increase number of investments and users.



Campaigns & ContentPR & Comms


Financial Services

Our Approach

We used maximum creativity to generate repeat national, broadcast and mass consumer media | We built stories around one big idea: the democratisation of the financial markets. We used data and case studies to support it | We secured coverage and ran media tours to build eToro’s relationships with London media.

Results we’re proud of


Millionth investment celebrated six months into the PR campaign


Award shortlistings for best financial services communications campaign – PR Moment and Financial Services Forum


UK user base growth in the week following a major piece in The Sunday Times

All in the details

Quality coverage

Increased UK user base with coverage in the likes of: Bloomberg TV, Sunday Telegraph, City AM, Sunday Times, The Week and the FT.

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Find out how we can help you achieve your business goals. 

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