eToro wanted to increase its number of users.
They wanted to advocate a new way for retail investors to access the financial markets: increase number of investments and users.
Our Approach
We used maximum creativity to generate repeat national, broadcast and mass consumer media | We built stories around one big idea: the democratisation of the financial markets. We used data and case studies to support it | We secured coverage and ran media tours to build eToro’s relationships with London media.
Results we’re proud of
100
Millionth investment celebrated six months into the PR campaign
2
Award shortlistings for best financial services communications campaign – PR Moment and Financial Services Forum
300%
UK user base growth in the week following a major piece in The Sunday Times
All in the details
Quality coverage
Increased UK user base with coverage in the likes of: Bloomberg TV, Sunday Telegraph, City AM, Sunday Times, The Week and the FT.
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