Democratisation of the financial markets.

The brief

Advocate a new way for retail investors to access the financial markets: increase number of investments and users.

millionth investment celebrated six months into the PR campaign
UK user base growth in the week following a major piece in The Sunday Times
award shortlistings for best financial services communications campaign - PR Moment and Financial Services Forum

The result

Increased UK user base with coverage in the likes of: Bloomberg TV, Sunday Telegraph, City AM, Sunday Times, The Week and the FT.

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