Positioning Profile Pensions as a champion of accessible pensions advice

The brief

The aim was to build consumer awareness of Profile Pension’s reputation for offering impartial and easy to access pension advice designed to make people better off in retirement.

30+
Pieces of coverage
11million+
Listeners reached through BBC Women’s Hour

The result

A series of campaigns have generated coverage in national titles including The Daily Express, Independent and The Telegraph. Profile Pensions research was also cited on flagship BBC Radio 4 programme Woman’s Hour.

“We are delighted to be working with Aspectus. As we scale up our business to give accessible and impartial pension advice to tens of thousands of people in the UK, Aspectus have shown a thorough understanding of our business and what we are trying to achieve.  They are very responsive and incredibly flexible and have clearly shows how they can contribute to our mission.”

Simon Vella, Chief Marketing Officer
Profile Pensions

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