Press launch for new Cardiff-based fintech firm

The brief

Reach, educate and engage with Britons to show them that the world of investing is accessible and has the potential to generate substantially better returns than cash savings or cash ISA accounts

20+
pieces of quality coverage
15+
media meetings
3
five minute segments on CNBC driving significant traffic to Wealthify's website

The approach

We developed media messaging and a creative campaign supported by original research. This was important in order for Wealthify to stand out in a crowded market. Very proactive media relations, taking advantage of Aspectus' relationships with national and business media, helped to produce outstanding results.

SEE RESULTS

The result

Face-to-face meetings with the FT, The Telegraph, Investors Chronicle and more, coverage with Money Saving Expert, City A.M., CNBC, The Mirror and more, and a significant increase in traffic to Wealthify's website.

We were impressed by Aspectus’ creativity and energy. We picked one of their many great ideas and they worked tirelessly to develop and execute it within challenging timescales. Their proactivity was admirable and generated significant results.

Richard Theo, CEO
Wealthify

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