At the start of 2017, Meritsoft tasked the Aspectus Capital Markets team to increase its brand presence in the top tier financial media and trade press.
Since being founded back 2001, Meritsoft had been seeking greater exposure in the financial press for its tax, fees, billing and commissions systems.
Create creative stories to support the Meritsoft product lines, with a focus on using real world analogies and topical themes to elevate post-trade and settlement issues. From comparing banks identifying discounts between their brokers with someone comparing different mobile phone rates between different plans on Vodafone and O2, to linking CSDR to Shakespeare, the Aspectus Capital Markets team has crafted opinion editorial pieces that made Meritsoft stand out in a crowded and competitive post-trade vendor space.
Results we’re proud of
Most read opinion editorial pieces in Financial News in 2018
Vendor to be quoted in Philip Stafford’s Financial Times feature in January – traders across Europe face up to the cost of failure1
Opinion piece on City A.M. online in March 2020
All in the details
Top tier coverage in the Financial Times, Bloomberg Tax, Financial News and City A.M.
Stand out editorial pieces
Consistent coverage across the specialist financial titles such as Best Execution and Global Custodian.
“Aspectus have been outstanding – they’re full of proactive ideas and the campaigns we’ve done have been great successes. They consistently come up with angles and get me speaking to the right journalists, which has made me very busy over the last three years!”
Head of Regulation, Meritsoft
Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.
Newsjacking to showcase IP expertise to new audiences in key growth sectors.
Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.
Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.
Building an effective presence in target media to enhance the company’s profile and its reputation
Devising and delivering the launch of major new retail investment challenger brand