Creative storytelling that turned a barely post-trade software vendor into a target for Fortune 500 firm Cognizant.

The brief

Since being founded back 2001, Meritsoft had been seeking greater exposure in the financial press for its tax, fees, billing and commissions systems. At the start of 2017, the vendor tasked the Aspectus Capital Markets team to increase its brand presence in the top tier financial media and trade press.

most read opinion editorial pieces in Financial News in 2018
Vendor to be quoted in Philip Stafford’s Financial Times feature in January - traders across Europe face up to the cost of failure1
Most viewed
Opinion piece on City A.M. online in March 2020

The results

Top tier coverage in the Financial Times, Bloomberg Tax, Financial News and City A.M., in addition to consistent coverage across the specialist financial titles such as Best Execution and Global Custodian.

Aspectus have been outstanding – they’re full of proactive ideas and the campaigns we’ve done have been great successes. They consistently come up with angles and get me speaking to the right journalists, which has made me very busy over the last three years!

Daniel Carpenter, Head of Regulation

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