Putting a spin on Snowball’s annual impact report to attract top-tier coverage.
Snowball were looking to take their annual impact report and reach a wider target audience across media and social platforms. They partnered with Aspectus due to our tight media relationships and in depth understanding across financial services and ESG.
Client
Service(s)
Sector(s)
Our Approach
Impact fund of funds, Snowball IM, wanted an agency that understood the nuanced differences between impact investing and ESG to support in the media launch of its impact report. The ultimate goal was to secure an interview with the FT’s Moral Money and for the report to be covered by the mainstream investment media.
Impact reports by their nature tend to be self-promotional and are consequently disregarded by the media. So, in order to position Snowball’s report as a valuable asset and template for the industry, we drafted a release that emphasised that Snowball was choosing to publish a self-critical report – something few others had done before. We focused on Snowball’s innovative approach to measuring impact and how it distinguishes itself from ESG, which fed in well to themes of interest to the media at the time.
Results we’re proud of
1
Secured interview with the Financial Times Moral Money
15
Pieces of coverage with the likes of Reuters and Euromoney
33,200
Impressions generated across the month long paid and organic campaign
All in the details
Subject specialists
Deep understanding of the impact investing space meant creative angles were developed that engaged the target audience.
Proactive and reactive
We backed up the impact report launch with a fast-paced newsjacking programme resulting in trade and top tier coverage.
Top tier
During our initial three-month project, Snowball spokespeople appeared in Reuters and Euromoney, and were interviewed by the FT.
Related work
-
ACA Group
Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.
-
Marks & Clerk
Newsjacking to showcase IP expertise to new audiences in key growth sectors.
-
Baringa
Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.
-
Ayming Group
Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.
-
UHY
Building an effective presence in target media to enhance the company’s profile and its reputation
-
Gulf Bridge International (GBI)
Devising and delivering the launch of major new retail investment challenger brand
Find out how we can help you achieve your business goals.
