Sustainable campaign across top-tier and trade media to position the GIIN as thought leaders within the space. 

We developed a strategic campaign to drive home the importance impact investing plays in the achievement of the UN’s Sustainable Development Goals. From Op-Eds to member profiles, press releases and proactive pitching, we put GIIN in the top tier media and kept it there. 



PR & Comms


Financial Services

Our Approach

If you called a journalist to talk about impact investing before we started working with The Global Impact Investing Network, you’d usually be given short shrift. Doing well by doing good seemed too good to be true. The GIIN wanted to change that. Aspectus’ brief wasn’t just to position the GIIN as a leader in impact investing, but to educate and persuade the world that impact investing was worth looking at in the first place. 

We started by identifying the most relevant journalists and educating them about impact investing. We gradually widened the circle with interviews, research reports and opinion articles adding nationals and broadcast to niche trades for family offices and ESG investors.  

Results we’re proud of


Pieces of top tier coverage 


Pieces in Forbes 


Pieces in Financial Times 

“Aspectus did amazing work on this campaign. They were able to help us hone our ideas into a powerfully written, persuasive Op-Ed, and delivered outstanding results. The campaign was very well organized, and energetically rolled out.”

Amy Stillman
Director of Communications, GIIN

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    Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.

  • Marks & Clerk

    Newsjacking to showcase IP expertise to new audiences in key growth sectors.

  • Baringa

    Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.

  • Ayming Group

    Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.

  • UHY

    Building an effective presence in target media to enhance the company’s profile and its reputation

  • Gulf Bridge International (GBI)

    Devising and delivering the launch of major new retail investment challenger brand

Find out how we can help you achieve your business goals. 

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