Planet Tracker wanted to become an established name, breaking away from the identity of sister organisation, the well-known Carbon Tracker.

Following its launch in 2018, non-profit financial think tank Planet Tracker had begun to establish itself, but in 2021, they wanted to step it up a notch.



PR & Comms



Our Approach

We launched a media campaign that bolstered proactive media activity in parallel with promoting their regular report launches. Via this approach, we have been able to position Planet Tracker as true experts in their space, ensuring that they are front of mind for their key topics. The result has been global coverage, including in The Independent, CNN, Forbes and Yahoo. ​

Results we’re proud of


Pieces of coverage




Top tier engagement

“Planet Tracker is a fast-growing financial think tank focused on environmental issues around the world. We chose to work with Aspectus because of their ability to blend financial expertise with deep knowledge of the ESG environment. The team were a joy to work with: efficient, punctual, conscientious, enthusiastic and genuinely engaged with the issues that Planet Tracker addresses. 

Dominic Lyle
Head of Communications

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