Planet Tracker wanted to become an established name, breaking away from the identity of sister organisation, the well-known Carbon Tracker.
Following its launch in 2018, non-profit financial think tank Planet Tracker had begun to establish itself, but in 2021, they wanted to step it up a notch.
We launched a media campaign that bolstered proactive media activity in parallel with promoting their regular report launches. Via this approach, we have been able to position Planet Tracker as true experts in their space, ensuring that they are front of mind for their key topics. The result has been global coverage, including in The Independent, CNN, Forbes and Yahoo.
Results we’re proud of
Pieces of coverage
Top tier engagement
“Planet Tracker is a fast-growing financial think tank focused on environmental issues around the world. We chose to work with Aspectus because of their ability to blend financial expertise with deep knowledge of the ESG environment. The team were a joy to work with: efficient, punctual, conscientious, enthusiastic and genuinely engaged with the issues that Planet Tracker addresses.
Head of Communications
Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.
Newsjacking to showcase IP expertise to new audiences in key growth sectors.
Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.
Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.
Building an effective presence in target media to enhance the company’s profile and its reputation
Devising and delivering the launch of major new retail investment challenger brand