After building its proposition and business, Detected was ready to build its media profile. Its successful funding round in March 2022 presented a prime opportunity.
Aspectus was tasked with the goal of raising as much awareness of the funding as possible, while also bringing Detected’s game-changing KYB software to the attention of key target media and audiences.
Our Approach
We used several sessions with the Detected team to really get under the hood of what their proposition is. This allowed us to first create a punchy press release that told the story beyond the funding, positioning Detected as KYB category creators, and then craft tailored pitches for each media bucket, who we were tenacious with in our follow ups.
Results we’re proud of
21
pieces of coverage across the fintech, payments, tech, and VC/PE press.
2.49 million
audience
1
profile piece in City AM
All in the details
Impactful
This created exactly the impact Detected was looking for and successfully raised brand awareness, educated key media about Detected, and positioned the company as innovators in KYB.
Results
On top of brand awareness, the release also led to inbound leads for both Detected and its VC investor, Love Ventures.
Profile building
Profile piece in City AM describing the client as a “rising star of fintech”.
Related work
-
Apex Group
Creating a major media moment for the launch of Apex’s new offering, Apex Digital 3.0
-
Third Financial
Strategic PR program designed to increase awareness, drive leads, and support eventual acquisition
-
Horizon Trading Solutions
Enhancing Horizon Trading Solutions’ media presence and brand exposure following its rebrand
-
Fenergo
Fenergo increased its visibility in Singapore through data-driven PR, securing 63 media placements and 665 million views.
-
Murex
Facing a competitive fintech landscape, Murex partnered with Aspectus to overhaul its global paid search strategy. The goal was to drive more high-quality leads across regions. Through smarter targeting, keyword management, and performance tracking, the campaign delivered a 197 percent increase in lead rate and 76 percent more impressions year over year while improving the…
-
Bridgewise
Celebrating the $21m Series A funding round for AI-powered investment analysis platform Bridgewise through national and trade coverage.
Find out how we can help you achieve your business goals.
