After building its proposition and business, Detected was ready to build its media profile. Its successful funding round in March 2022 presented a prime opportunity.

Aspectus was tasked with the goal of raising as much awareness of the funding as possible, while also bringing Detected’s game-changing KYB software to the attention of key target media and audiences.



Brand, Insights & StrategyCampaigns & ContentDigital MarketingESG CommsPR & CommsWebsites


Financial Services

Our Approach

We used several sessions with the Detected team to really get under the hood of what their proposition is. This allowed us to first create a punchy press release that told the story beyond the funding, positioning Detected as KYB category creators, and then craft tailored pitches for each media bucket, who we were tenacious with in our follow ups.

Results we’re proud of


Pieces of coverage across the fintech, payments, tech, and VC/PE press.

2.49 million



Profile piece in City AM

All in the details


This created exactly the impact Detected was looking for and successfully raised brand awareness, educated key media about Detected, and positioned the company as innovators in KYB.


On top of brand awareness, the release also led to inbound leads for both Detected and its VC investor, Love Ventures.

Profile building

Profile piece in City AM describing the client as a “rising star of fintech”.

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