Quant tasked Aspectus with securing regular top tier coverage.

We were tasked with securing regular top tier coverage to educate and inform Quant’s audience on the challenges of blockchain interoperability and the benefits that DLT could bring their businesses. ​

Client

Service(s)

PR & Comms

Sector(s)

Financial Services

Our Approach

We identified the upcoming Ethereum (ETH) merge weeks in advance and developed a strategic campaign to launch in the lead up to the network update. We created a distinct narrative by identifying the industry ‘white space’ on how the merge could impact the blockchain industry in the future. Then we used this to develop punchy reactive commentary for top tier opportunities and long-form content for key industry trades, before aggressively pitching to well known contacts in this space. ​

Results we’re proud of

5


Pieces of top tier coverage

15


Pieces of coverage in total

20%


Spike in website traffic


  • ACA Group

    Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.

  • Marks & Clerk

    Newsjacking to showcase IP expertise to new audiences in key growth sectors.

  • Baringa

    Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.

  • Ayming Group

    Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.

  • UHY

    Building an effective presence in target media to enhance the company’s profile and its reputation

  • Gulf Bridge International (GBI)

    Build GBI’s reputation as a global infrastructure provider connecting East and West through the Middle East.

Find out how we can help you achieve your business goals. 

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