Quant tasked Aspectus with securing regular top tier coverage.

We were tasked with securing regular top tier coverage to educate and inform Quant’s audience on the challenges of blockchain interoperability and the benefits that DLT could bring their businesses.

Client

Service(s)

PR & Comms

Sector(s)

Financial Services

Our Approach

We identified the upcoming Ethereum (ETH) merge weeks in advance and developed a strategic campaign to launch in the lead up to the network update. We created a distinct narrative by identifying the industry ‘white space’ on how the merge could impact the blockchain industry in the future. Then we used this to develop punchy reactive commentary for top tier opportunities and long-form content for key industry trades, before aggressively pitching to well known contacts in this space.

Results we’re proud of

5

Pieces of top tier coverage

15

Pieces of coverage in total

20%

Spike in website traffic

All Work

ACA Group

Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.
Marks & Clerk

Newsjacking to showcase IP expertise to new audiences in key growth sectors.
Baringa

Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.
Ayming Group

Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.
UHY

Building an effective presence in target media to enhance the company’s profile and its reputation
Gulf Bridge International (GBI)

Devising and delivering the launch of major new retail investment challenger brand