Quant tasked Aspectus with securing regular top tier coverage.
We were tasked with securing regular top tier coverage to educate and inform Quant’s audience on the challenges of blockchain interoperability and the benefits that DLT could bring their businesses.
We identified the upcoming Ethereum (ETH) merge weeks in advance and developed a strategic campaign to launch in the lead up to the network update. We created a distinct narrative by identifying the industry ‘white space’ on how the merge could impact the blockchain industry in the future. Then we used this to develop punchy reactive commentary for top tier opportunities and long-form content for key industry trades, before aggressively pitching to well known contacts in this space.
Results we’re proud of
Pieces of top tier coverage
Pieces of coverage in total
Spike in website traffic
Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.
Newsjacking to showcase IP expertise to new audiences in key growth sectors.
Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.
Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.
Building an effective presence in target media to enhance the company’s profile and its reputation
Devising and delivering the launch of major new retail investment challenger brand