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Emburse’s aim was to increase brand awareness.

Emburse wanted creative and thought-provoking ideas to build its reputation against big-name competitors in the expense management space through a strong B2B tech PR programme.

Client

Service(s)

Brand, Insights & StrategyCampaigns & ContentPR & Comms

Sector(s)

SaaS & SoftwareTechnology

Our Approach

The B2B tech PR programme was built around research-led campaigns that focused on current workplace issues we see regularly splashed across the news agenda, such as business travel and office life, and tying them back to expense management. Teaming up with survey providers like YouGov, conducting FOI research, and generating topics via LinkedIn, we built our own creative peaks to lead the conversation in gaps between of hard news stories.

Results we’re proud of

70

pieces of coverage

30%

of overall coverage in top tier press

3

research-led campaigns

All in the details

Generating interest

The research stories generated significant interest from both national and trade media, landing Emburse impressive hits in Sky News, Bloomberg, Yahoo! News UK, City A.M and more.

Technical PR activity

Alongside general thought leadership, the programme also focused on more technical SaaS PR activity in the form of regular trade press interviews and commentary.

“We wanted to explore different ways to get our brand out there – seeing as we already had strong existing relationships with the travel press, it was more about thinking outside the box and creating stories that could cut through and resonate with National media. Aspectus has absolutely helped us do that. We’ve seen some unbelievable coverage results from our PR work together and really value our team’s creativity. The way we work together, it’s more like they’re an extension of our team. Very happy with the results so far.”

Tim Wheatcroft
Senior Director, Corporate Communication, Emburse

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