Building engaging campaigns that drive brand awareness through intelligent SaaS PR tactics

The brief

Emburse wanted creative and thought-provoking ideas to build its reputation against big-name competitors in the expense management space through a strong B2B tech PR programme

pieces of coverage
of overall coverage in top tier press
research-led campaigns

The result

The research stories generated significant interest from both national and trade media, landing Emburse impressive hits in Sky News, Bloomberg, Yahoo! News UK, City A.M and more.

Alongside general thought leadership, the programme also focused on more technical SaaS PR activity in the form of regular trade press interviews and commentary.

“We wanted to explore different ways to get our brand out there – seeing as we already had strong existing relationships with the travel press, it was more about thinking outside the box and creating stories that could cut through and resonate with National media. Aspectus has absolutely helped us do that. We’ve seen some unbelievable coverage results from our PR work together and really value our team’s creativity. The way we work together, it’s more like they’re an extension of our team. Very happy with the results so far.”

Tim Wheatcroft, Senior Director, Corporate Communications

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