Positioning Breathe as an authority on company culture

The brief

No brief. We researched the white space Breathe could own and came up with the Culture Economy report. This would form the foundation of all future communications.

26
new customers as a result of the report and pledge
48
pieces of coverage to date
1,000+
downloads of report (including high-profile firms: Santander, Uber, Lloyds Banking Group, London Fire Brigade and Great Ormond Street Hospital)

The result

• Report: 5,200-page views, 1,000 downloads and 15 new customers
• Pledge: 7,000-page views, 11 new customers and 410 pledges
• 48 pieces of coverage secured to date – Financial Times, The Telegraph, the i newspaper, Elite Business, Real Business and HR Magazine
• 4 interviews secured – BBC Business Live, Jazz FM, Tech Talks and Training Journal
• Theme used as basis for SME Culture Leaders list with Real Business, a Culture Pledge, a podcast and more

“The Culture Economy idea driven by Aspectus has formed the bedrock of our entire ongoing communications. What impressed me the most was the team’s ability to have one idea and continue executing it in several ways. Due to this, the sophistication of our communications is unrivalled by our competitors.”

Rachel King, Marketing Director
Breathe

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