Our brief was to use PR to drive signups across the globe for SaaS firm, Rows (going up against Microsoft Excel and Google Sheets).
We combined Rows product announcement with its recent billboard campaign to create tailored media pitches to key outlets. We created a more technical press release outlining the new features in its beta app launch and exclusively pitched this to TechRadar. In addition, we pitched and secured an opinion piece in FT-backed Sifted on its billboard campaign successes. Underpinning this was outreach to raise the profile of Rows’ founder, and social posts to amplify the PR wins.
One piece of coverage in TechRadar alone drove 3,000 new signups for Rows with the headline ‘The tyranny of Microsoft Excel may finally be over’. In total, we secured 22 pieces of coverage across the globe with an average domain authority of 52 and 18 backlinks across them. The total reach of the publications we secured coverage in was 940million.
“Genuinely, we were blown away by the impact PR had on our business. It was our best performing marketing campaign that quarter. The Aspectus team had great ideas from the get-go on how to maximise the campaign which is why we selected them.”
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