Rows wanted to increase their number of signups.
Our brief was to use PR to drive signups across the globe for SaaS firm, Rows (going up against Microsoft Excel and Google Sheets).
Our Approach
We combined Rows product announcement with its recent billboard campaign to create tailored media pitches to key outlets. We created a more technical press release outlining the new features in its beta app launch and exclusively pitched this to TechRadar. In addition, we pitched and secured an opinion piece in FT-backed Sifted on its billboard campaign successes. Underpinning this was outreach to raise the profile of Rows’ founder, and social posts to amplify the PR wins.
Results we’re proud of
3,000
new sign ups from one piece of coverage
18
backlinks to the Rows website
140m
online views
All in the details
Increased signups
One piece of coverage in TechRadar alone drove 3,000 new signups for Rows with the headline ‘The tyranny of Microsoft Excel may finally be over’.
Broad coverage
In total, we secured 22 pieces of coverage across the globe with an average domain authority of 52 and 18 backlinks across them. The total reach of the publications we secured coverage in was 940million.
“Genuinely, we were blown away by the impact PR had on our business. It was our best performing marketing campaign that quarter. The Aspectus team had great ideas from the get-go on how to maximise the campaign which is why we selected them.”
Henrique Cruz
Head of Growth, Rows
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