Global digital PR campaign for SaaS scale-up

The brief

Our brief was to use PR to drive signups across the globe for SaaS firm, Rows (going up against Microsoft Excel and Google Sheets).

New sign ups from one piece of coverage
Backlinks to the Rows website
Online views

The results

One piece of coverage in TechRadar alone drove 3,000 new signups for Rows with the headline ‘The tyranny of Microsoft Excel may finally be over’. In total, we secured 22 pieces of coverage across the globe with an average domain authority of 52 and 18 backlinks across them. The total reach of the publications we secured coverage in was 940million.

“Genuinely, we were blown away by the impact PR had on our business. It was our best performing marketing campaign that quarter. The Aspectus team had great ideas from the get-go on how to maximise the campaign which is why we selected them.”

Henrique Cruz, Head of Growth at Rows

Want to know more?

Get in touch

We’d love to hear about your business challenges and talk about how we can help solve them.