Strategic PR campaign that exceeded coverage target by 245%

The brief

Our brief was simple: use PR as a catalyst for growth. The UK-based firm wanted to raise awareness of the company and drive engagement with its target audiences through a proactive comms programme.

98
Pieces of coverage over 12 months
245%
Exceeded our yearly coverage target by
35
Regional hits

The approach

Our always-on press office delivered consistent media wins in national publications, key trade titles and regional titles too. Alongside this, we developed its messaging, created a multitude of storylines and thought leadership articles. This successfully built the profile of over 8 spokespeople and delivered AND’s key messages to target media.

SEE COVERAGE

The results

Through our strong media relations, we secured 98 pieces of quality coverage which surpassed 2021’s goal by 245%. This included several pieces in The Times through to Entrepreneur, as well as dedicated articles in Information Age and Analytics Insights and Tech Talks. What’s more, we secured 35 regional hits which was a key priority for AND Digital’s localised ‘Clubs’. Alongside coverage, our PR work generated positive conversations with AND Digital’s direct target audience, with social media shares reaching 23,000.

Want to know more?

Get in touch

We’d love to hear about your business challenges and talk about how we can help solve them.

CONTACT US
Sector
Related services