Profile raising and brand building to elevate JHC as thought leaders in the wealth technology space.
We became an extension of JHC where we were liaising with the C-Suite on key marketing activities, maintaining their website, organising client events and doing always on PR. Over four years of brand building we put the business in a place to achieve their goal to be acquired in 2019.
When JHC came to us in 2016 it was at a pivotal point in its growth, expanding its product line and widening its target customer base, with aspirations to be acquired in the future. For 30 years JHC had been operating in the background, now it was time to bring it to the forefront, positioning it as a provider at the cutting edge of the industry and a key thought leader.
We put JHC front and centre, leading the conversation on topics that matter to wealth managers. This was achieved via a programme of JHC news, carefully crafted thought leadership articles and breaking news commentary. Over the years we built up such a trusted relationship that on several occasions we were seconded to the JHC office to provide marketing cover undertaking various marketing duties.
Results we’re proud of
Average pieces of coverage a month in key publications over four years
Yearly client events organised and executed
JHC was acquired by global financial technology company FNZ
Devising and delivering the launch of major new retail investment challenger brand
Introducing the company to the UK media and developing a compelling brand narrative to raise its profile
Building new links with key identified target media and diversify into wider vertical press
Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy
Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
Raising the profile of their CEO, Oliver Blower, in the business press