Profile raising and brand building to elevate JHC as thought leaders in the wealth technology space.
We became an extension of JHC where we were liaising with the C-Suite on key marketing activities, maintaining their website, organising client events and doing always on PR. Over four years of brand building we put the business in a place to achieve their goal to be acquired in 2019.
Client
Service(s)
Our Approach
When JHC came to us in 2016 it was at a pivotal point in its growth, expanding its product line and widening its target customer base, with aspirations to be acquired in the future. For 30 years JHC had been operating in the background, now it was time to bring it to the forefront, positioning it as a provider at the cutting edge of the industry and a key thought leader.
We put JHC front and centre, leading the conversation on topics that matter to wealth managers. This was achieved via a programme of JHC news, carefully crafted thought leadership articles and breaking news commentary. Over the years we built up such a trusted relationship that on several occasions we were seconded to the JHC office to provide marketing cover undertaking various marketing duties.
Results we’re proud of
5
average pieces of coverage a month in key publications over four years
4
yearly client events organised and executed
2019
JHC was acquired by global financial technology company FNZ
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