Elevating JHC: Wealth Technology for Acquisition

Profile raising and brand building to elevate JHC as thought leaders in the wealth technology space.

We became an extension of JHC where we were liaising with the C-Suite on key marketing activities, maintaining their website, organising client events and doing always on PR. Over four years of brand building we put the business in a place to achieve their goal to be acquired in 2019.

Client

Service(s)

Brand, Insights & Strategy PR & Comms Websites

Sector(s)

Financial Services Wealth Management and Technology

Our Approach

When JHC came to us in 2016 it was at a pivotal point in its growth, expanding its product line and widening its target customer base, with aspirations to be acquired in the future.  For 30 years JHC had been operating in the background, now it was time to bring it to the forefront, positioning it as a provider at the cutting edge of the industry and a key thought leader.

We put JHC front and centre, leading the conversation on topics that matter to wealth managers. This was achieved via a programme of JHC news, carefully crafted thought leadership articles and breaking news commentary. Over the years we built up such a trusted relationship that on several occasions we were seconded to the JHC office to provide marketing cover undertaking various marketing duties.

Results we’re proud of

5

average pieces of coverage a month in key publications over four years 

4

yearly client events organised and executed

2019

JHC was acquired by global financial technology company FNZ

All Work

Fenergo

Fenergo increased its visibility in Singapore through data-driven PR, securing 63 media placements and 665 million views.
Murex

Facing a competitive fintech landscape, Murex partnered with Aspectus to overhaul its global paid search strategy. The goal was to drive more high-quality leads across regions. Through smarter targeting, keyword management, and performance tracking, the campaign delivered a 197 percent increase in lead rate and 76 percent more impressions year over year while improving the…
Bridgewise

Celebrating the $21m Series A funding round for AI-powered investment analysis platform Bridgewise through national and trade coverage.
Native

Launching the Native Risk Collective through earned media across the crypto and insurance press
Baton Systems

Boosting form submissions by 115% for Baton Systems through technical SEO and UX improvements
Aurum Solutions

A strategic media outreach campaign to increase awareness of Aurum Solutions across the national press