How a derivatives analytics firm went from the Z to the A list of media outlets

The Brief

Increase OpenGamma’s brand presence among asset managers and hedge funds who are struggling to control the cost of derivatives trading in a more heavily regulated environment.

17
interviews over 6 months including Financial Times, Reuters, Bloomberg and Financial News
60
pieces of coverage over 6 months
1
new business lead, a global macro hedge fund

The Results

From a combination of anticipating and responding to the latest news, and crafting opinion editorial articles, we secured consistent business coverage for OpenGamma in City A.M., Bloomberg, Financial Times and Financial News. One of our early stories, which looked at how derivatives trading costs could double amid increased bouts of volatility, secured coverage on the Bloomberg terminal which subsequently led to a new business lead for OpenGamma with a macro hedge fund.

I just can’t tell you how differently that interview would have gone had it not been for Tim’s session. I really want to stress how unbelievably helpful it was to have had that.

Steve Plestis, Head of Sales
OpenGamma

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