OpenGamma wanted to increase its brand presence.
OpenGamma’s aim was to get in front of managers and hedge funds who are struggling to control the cost of derivatives trading in a more heavily regulated environment.
Through media training, we strengthened the media communications skills of OpenGamma’s key spokespeople, helping them simplify and articulate the OpenGamma narrative. Then, we utilised news hooks such as the phased in Uncleared Margin Rules (UMR) and the future of clearing post-Brexit to create timely stories that linked back to OpenGamma’s central message around reducing the cost of trading derivatives.
Results we’re proud of
Interviews over 6 months including Financial Times, Reuters, Bloomberg and Financial News
Pieces of coverage over 6 months
New business lead, a global macro hedge fund
All in the details
From a combination of anticipating and responding to the latest news, and crafting opinion editorial articles, we secured consistent business coverage for OpenGamma in City A.M., Bloomberg, Financial Times and Financial News.
Generating business leads
One of our early stories, which looked at how derivatives trading costs could double amid increased bouts of volatility, secured coverage on the Bloomberg terminal which subsequently led to a new business lead for OpenGamma with a macro hedge fund.
“I just can’t tell you how differently that interview would have gone had it not been for Tim’s session. I really want to stress how unbelievably helpful it was to have had that.”
Head of Sales, OpenGamma
Devising and delivering the launch of major new retail investment challenger brand
Introducing the company to the UK media and developing a compelling brand narrative to raise its profile
Building new links with key identified target media and diversify into wider vertical press
Launch of the SRSS technology, supporting its journey to commercialisation with a funnel-based strategy
Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
Raising the profile of their CEO, Oliver Blower, in the business press