Raising Object First’s profile through strategic media relations, executive profiling and thought leadership to build credibility with enterprise IT leaders.
Client
The Brief
Increase Object First’s visibility and reputation in the UK, establish the company as a leading authority on absolutely immutable backup storage for enterprise organizations operating in highly regulated sectors.
The Challenge
Operating in a crowded backup storage market, Object First needed to raise its profile in the UK and clearly communicate what differentiated its offering. At the same time, it sought to earn the confidence of senior IT leaders in sectors with complex security and compliance requirements, including financial services, healthcare and the public sector, by demonstrating its expertise in cyber resilience and data protection.
The Approach
Through proactive press office activity, strategic media placements and close collaboration with regional teams, we significantly increased Object First’s market presence and authority across key sectors.
Following a deep-dive review of messaging, we delivered an always-on program that kept Object First’s leadership in absolutely immutable backup storage at the forefront. Working closely with UK sales leadership and corporate spokespeople we generated timely media opportunities, executive profiling and thought leadership around regulation, the channel and cyber resilience, carving out media white space around the UK’s Cyber Security and Resilience Bill through proactive pitching and timely content.
We also developed creative, data-led campaigns that could be adapted across regions to maximize impact and reinforce consistent messaging.
Standout stats
222
Pieces of coverage secured since starting work together
35
Technical articles and thought leadership pieces created
115
Unique publications reached
All in the details
Media visibility
Secured consistent coverage across technology, channel and vertical media, raising Object First’s profile among enterprise IT audiences and strengthening brand recognition in priority sectors.
Executive profiling
Positioned senior leaders as trusted commentators on regulation, cybersecurity and channel trends through interviews, commentary and strategically placed content pieces
Thought leadership
Produced technical articles, op-eds and expert commentary that highlighted Object First’s expertise in absolutely immutable backup storage and differentiated the business from competitors.
“Aspectus has been an invaluable partner in raising Object First’s profile. Its strategic media execution, strong technical content and consistently proactive and creative approach have expanded our media coverage, strengthened our credibility in regulated sectors. Our account team excels at turning complex topics into compelling stories that resonate with our target buyers.”
Hadley Weinzierl
Global Communications Director, Object First
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