Aspectus built Level3AI’s visibility across Southeast Asia through targeted media relations, thought leadership articles and LinkedIn content.
The Brief
Level3AI asked Aspectus to build brand visibility among prospective customers and industry stakeholders across Southeast Asia. With limited company news in the pipeline, the brief centered on creating media opportunities in influential trade titles while strengthening the company’s LinkedIn presence ahead of increased media engagement.
The Challenge
As an early-stage company, Level3AI needed to establish its presence with prospective customers and relevant industry stakeholders across Southeast Asia. The company had limited news and announcements to support a conventional media program, so Aspectus needed to create credible reasons for journalists to engage with its spokespeople. At the same time, Level3AI had only recently established its LinkedIn presence and wanted to strengthen its profile ahead of its launch event and increased media engagement. The challenge was to build familiarity with the brand across priority media and social channels while keeping activity closely aligned with the audiences Level3AI wanted to reach.
The Approach
Aspectus began with an in-depth session with Level3AI’s co-founders to understand their views on the Southeast Asian market and identify strong themes for media engagement. We developed two thought leadership angles, connected them to timely news hooks and used existing journalist relationships to build familiarity with the brand. This secured coverage in priority titles, including The Straits Times and Tech in Asia, alongside interview, commentary and op-ed opportunities in trade titles. For LinkedIn, we audited the existing presence, introduced new visual templates and tested posting times, themes and formats. The findings informed ongoing refinements designed to strengthen engagement and expand visibility among relevant audiences.
Standout stats
6
Pieces of coverage secured in the first 6 months of working together
6
Interview, commentary and op-ed opportunities secured
+630
Increase in LinkedIn followers
All in the details
Priority media coverage
We targeted publications influential to Level3AI’s audience, securing six pieces of coverage in the first three months, including standout hits in The Straits Times and Tech in Asia.
Founder thought leadership
Working directly with Level3AI’s co-founders, we developed two timely thought leadership angles and secured six interview, commentary and op-ed opportunities, positioning both spokespeople as credible voices in Southeast Asia.
Targeted LinkedIn growth
Following an audit, we introduced new visual templates and tested posting times, themes and formats, helping Level3AI reach 10,686 average impressions, a 13.70% engagement rate and 630 additional followers.
“Aspectus has helped us build meaningful visibility across Southeast Asia, securing high-quality media opportunities while strengthening our LinkedIn presence and giving us a stronger platform to engage our target audiences.”
Emily Yu
Product Marketing Lead
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