Positioning Gcore as an innovative infrastructure and software leader through high-impact coverage, considered thought leadership
Client
Service(s)
The Brief
Gcore wanted an agency that understood the technical nature of its infrastructure and software offerings and could transform it into engaging comms to build brand awareness around the topics that most influence customer choice in its core markets, including data sovereignty, AI inference, and cybersecurity. The objective was to secure high-impact, credible coverage in the titles Gcore’s audiences trust and elevating senior leaders as authoritative voices across key sectors including AI, telecoms, cybersecurity, startups, gaming and enterprise technology.
The Challenge
Gcore operates in a highly technical, crowded and rapidly evolving market, where differentiation depends on both clarity and credibility. While it has a strong heritage in gaming and entertainment infrastructure, it needed to showcase its expertise to a broader set of solutions and industries. Communicating complex infrastructure capabilities in a way that resonates with both business and technical audiences required simplifying without losing authority. Gcore needed to break into global industry conversations and ensure its senior leaders were recognized as credible commentators on key shifts.
Our Approach
We delivered a proactive, focused communications program targeting high-impact technology and vertical media, alongside influential podcasts and awards. We pitched corporate news to key press, developed strong thought leadership angles built around Gcore’s central messaging pillars, and leveraged our extensive media network to align them with the issues shaping customer buying decisions, ensuring the brand’s perspective was both relevant and distinctive. Senior spokespeople were positioned consistently against these themes, building individual recognition and Gcore’s profile overall. Alongside media activity, we strengthened analyst relations through structured briefings with Gartner and Forrester, reinforcing credibility in key evaluation channels. This integrated approach ensured messaging consistency across earned media and analyst engagement, elevating both brand visibility and leadership authority in priority markets.
Results we’re proud of
158
pieces of coverage in 16 months
12+
pieces of technical content drafted
10
spokespeople amplified as industry experts
All in the details
Media impact
Secured consistent, high-quality coverage across trusted technology, business and vertical publications, ensuring Gcore and its senior leadership featured in and led the conversations that influence enterprise decision-making.
Thought leadership
Developed clear, differentiated viewpoints on AI, cloud and data sovereignty, enabling Gcore’s experts to contribute meaningfully to industry debates and strengthen their authority in a competitive landscape.
Making technical accessible
Translated complex infrastructure concepts into clear, engaging narratives that resonate with both technical and business audiences, broadening Gcore’s reach and ensuring its expertise is understood beyond specialist circles.
“Aspectus has been a strong partner for Gcore during a period of exciting growth. Their strategic counsel, combined with well-executed campaign planning, has delivered consistent results – strengthening our brand in key markets and aligning us with critical topics such as data sovereignty, AI infrastructure and network cybersecurity. Their technical understanding underpins high-quality writing across a wide range of content, while their responsiveness and ability to elevate our subject matter experts has helped us showcase our expertise to a global audience.”
Kira Kurepina
PR Manager, Gcore
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