Aspectus delivered Level3AI’s inaugural re:Think launch event, managing strategy, logistics, branding and audience engagement. 


The Brief

Level3AI engaged Aspectus to launch its brand in Singapore. The team was tasked with delivering a flagship launch event while managing audience generation, event logistics, creative production and communications to position Level3AI as an emerging industry leader in AI CX. 

The Challenge

Aspectus was tasked with delivering Level3AI’s inaugural re:Think event within just 45 days, significantly shorter than the typical two-to-three-month lead time for events of this scale. Starting from scratch, the team needed to develop the event concept, messaging and creative assets while simultaneously managing venue sourcing, suppliers, registrations and audience acquisition. Alongside event delivery, Aspectus also needed to ensure the event aligned with broader brand-building objectives, generating visibility and engagement among senior decision-makers across Singapore’s AI and customer experience sectors. The challenge required rapid execution, seamless coordination and proactive problem-solving across every stage of delivery. 

Our Approach

Aspectus managed the entire event lifecycle from strategic planning through to post-event amplification. The team sourced and secured the venue, coordinated suppliers and logistics, managed RSVPs and attendee communications through an event management platform Luma, and oversaw all branded collateral including banners, name tags and door gifts. To maximise attendance quality, Aspectus also developed and managed a targeted LinkedIn lead generation campaign supported by bespoke creative and copywriting. On-site, the team coordinated registrations, photography and event setup to ensure a seamless attendee experience. The campaign was further amplified through post-event communications, LinkedIn content and integrated media activity to extend visibility beyond the event itself.

Results we’re proud of

50


senior industry attendees at the Level3AI re:Think launch

100


total event sign-ups 

9.5k


paid LinkedIn campaign impressions driving awareness and registrations 


All in the details

Strategic planning

Aspectus led event strategy and venue sourcing, aligning the event with Level3AI’s wider brand and communications objectives while managing timelines, suppliers and logistics under tight deadlines. 

Audience growth

A targeted LinkedIn lead generation campaign combined paid media, creative development and audience targeting to drive registrations and attract senior decision-makers from leading regional brands and technology companies. 

Seamless execution

From registration management and branded collateral to photography coordination and fireside chat logistics, Aspectus managed every operational detail to deliver a polished and engaging launch experience on-site. 

“The evening was a resounding success, and we could not be more grateful for the role Aspectus played in making it happen. What they pulled off was nothing short of a mission impossible. Conceiving, planning, and executing an event of this scale in 45 days—when the industry standard lead time is two to three months—is a remarkable achievement. We are so proud of what we achieved together, and we are truly grateful to have Aspectus as our partner. ” 

Emily Yu
Marketing Lead, Level3AI

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