We translated UHY’s success into media campaigns, showing why it has achieved a leading position in the market.
Proactivity is the essence of successful media relations. That’s what we offered UHY – plus in-depth knowledge of its business landscape, contacts in the media, and a partnership approach to client relationships. Taken together they helped secure a much-deserved place in the media spotlight for UHY.
Serving consumers and businesses throughout the US, UHY had become one of the most trusted names in accountancy and related services. But its success had outpaced its media profile. UHY needed to increase the visibility of its experts, initiatives and various service lines in its target media, to help demonstrate its value – and to support its growth momentum. It was time to get more proactive about PR and media relations.
We wanted to make UHY the trusted, go-to voice among industry commentators and experts with an ongoing drumbeat of coverage and visibility. We developed a two-pronged media campaign: proactively pitching compelling content and strong angles to maintain a steady stream of coverage; and robust and reactive newsjacking to put UHY in the spotlight whenever relevant issues hit the news.
Results we’re proud of
Pieces of coverage
Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.
Newsjacking to showcase IP expertise to new audiences in key growth sectors.
Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.
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Building an effective presence in target media to enhance the company’s profile and its reputation
Devising and delivering the launch of major new retail investment challenger brand