Building a Strong Brand for Baringa

Baringa asked us to spotlight its deep sector expertise and people-focused approach and demonstrate its competitive strengths

Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.

Client

Service(s)

Campaigns & Content PR & Comms Websites

Sector(s)

Management Consultancy Professional Services

The Challenge

Baringa is a people-focused, expert-led management consultancy that does things differently – and wanted to show it. Its objectives were clear: demonstrate that it was home to the best brains in the energy sector and position it as a competitor to the Big Four consultancies. For a firm that describes itself as unashamedly geeky, generic PR and marcoms would not do. We needed to call on our own energy experts to translate top-of-mind industry topics into hard-hitting communications.

Our Approach

We tapped straight into the specialist knowledge that Baringa wanted to be known for – without distracting its consultants from client-focused work. From a minimal number of briefings, our own specialists developed and repurposed a steady stream of thought leadership content, securing numerous media placements for minimum input. We supported the media campaign with proactive speakership and award-entry programs.

Results we’re proud of

100+

pieces of coverage secured each year

3,000,000+

of impressions each year

40

journalist interviews in one year

All Work

Anmut

Increasing traffic to the Anmut website and encouraging targeted users to download a whitepaper
Farnfields Solicitors

Driving organisational growth with a targeted LinkedIn campaign aimed at attracting top-tier legal talent.
ACA Group

Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.
Marks & Clerk

Newsjacking to showcase IP expertise to new audiences in key growth sectors.
Ayming Group

Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.
UHY

Building an effective presence in target media to enhance the company’s profile and its reputation