Marks & Clerk asked us for a media campaign that cut through to a diverse and time-poor audience.

For more than a century, Marks & Clerk’s IP experts have been providing legal, commercial and technical advice to businesses of all sizes around the world. With major new growth areas rapidly emerging, it called on Aspectus to help demonstrate the value of its business to a new audience.



PR & Comms


Professional Services

The Challenge

A leading global intellectual property firm, Marks & Clerk wanted to increase its profile among key growth sectors – the creative industries, digital disruptors, and start-up hubs and ecosystems. Marks & Clark needed a media campaign that could cut through in a variety of media outlets to showcase the value of having an effective IP strategy in place. And it needed a communications team who could make the complexities and nuances of IP law accessible to non-specialists.

Our Approach

Marks & Clerk had experts who could comment on a wide variety of issues. We knew the most effective campaigns would be about getting that commentary out on the biggest relevant stories. Soon, stories about copyright infringements by big musicians, innovation in motorsports, or trademark complications for fashion houses, had contributions from Marks & Clerk experts – for a steady supply of profile-building coverage.

Results we’re proud of


Estimated views


Pieces of media coverage


Pieces of top-tier coverage

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    Building a media campaign to raise awareness of ACA’s expertise – and a critical governance issue.

  • Marks & Clerk

    Newsjacking to showcase IP expertise to new audiences in key growth sectors.

  • Baringa

    Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.

  • Ayming Group

    Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.

  • UHY

    Building an effective presence in target media to enhance the company’s profile and its reputation

  • Gulf Bridge International (GBI)

    Devising and delivering the launch of major new retail investment challenger brand

Find out how we can help you achieve your business goals. 

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