TR Property asked us to enhance its credibility with new audiences with a sleek, modern brand and website.
Our brand, insights and strategy team crafted new messaging and a visual identity to appeal to retail investors while still resonating with traditional institutional and private wealth managers. Our digital team then designed and developed a website to bring the new brand to life.
Client
Sector(s)
Our Approach
TR Property was preparing to address a new audience, sophisticated retail investors, and needed a brand refresh and a dynamic, modern website to reflect it. At the same time, it needed to stay engaged with its traditional intermediaries audience. This was a tricky balance that needed careful research, clear thinking and smart branding to ensure TR Property’s credibility resonated with the different audiences. Our brand and financial services experts understood exactly what TR Property needed. They created personas and messaging, which fueled the new visual identity, and web copy. UX, customer journeys, and content structure were all planned by our digital experts to create a sleek, dynamic site, with strong SEO foundations – that would meet TR Property’s goals.
Results we’re proud of
12k+
New website users in first four months.
All in the details
First Impressions
The strong visuals of the new website showcased the clear new messaging from TR Property to help build credibility among a very discerning audience.
Positive UX
We made sure the new site created a positive user experience. Easy to navigate it encouraged visitors to stay and find out more about TR Property’s offer.
Enhanced Results
We optimized the relevant content on the site for search engines – and for humans. This ensured it appealed to TR Property’s diverse audiences and improved online visibility.
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