Broctagon saw an opportunity in using its technology to improve crypto liquidity.
The challenge was that liquidity was not a big topic of conversation in the market or among cryptocurrency journalists. To highlight the problem and create a liquidity campaign, Broctagon needed a team with a deep understanding of crypto infrastructure.
We developed a multi-pronged campaign, including creative thought leadership, reactive commentary, interviews, press releases, and social media. This: raised brand awareness of Broctagon, educated the market and journalists about crypto liquidity and promoted Broctagon’s technology as the solution. This supported Broctagon’s commercial objectives.
Results we’re proud of
Pieces of coverage in top tier publications
Pieces of coverage in CoinDesk
Estimated coverage views
All in the details
Across 2020 and 2021, our punchy content and proactive media relations led to coverage in The Financial Times, Reuters, CNN, Forbes, Bloomberg, CNBC, The Independent, CoinTelegraph, The Daily Express, City AM, and CoinDesk among others.
Aspectus significantly enhanced Broctagon’s profile and supported bringing crypto liquidity to the attention of the market.
Devising and delivering the launch of major new retail investment challenger brand
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Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
Raising the profile of their CEO, Oliver Blower, in the business press